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Event Details

Marketing Analytics in the Post-Pandemic World

May 26, 2022 / 12:00 pm (EDT) 1:00 pm (EDT)

Program faculty from the internationally ranked Penn State Smeal College of Business will deliver a 40-minute presentation followed by a live Q&A. Don’t miss this opportunity to listen and learn about how marketing and analytics have changed since the pandemic. 

Register for the webinar to learn about:

  • the changing landscape of marketing analytics, using both prescriptive and descriptive analytics to calibrate the view
  • data collection strategies and analytic tools to generate actionable insights into the new consumer landscape
  • using AI and machine learning to predict post-pandemic consumer behavior
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Dr. J. Andrew Petersen is an associate professor of marketing in the Smeal College of Business and program director of the online marketing analytics and insights master’s degree. His research interests include measuring and maximizing customer/donor lifetime value (CLV/DLV) and customer/donor equity, managing customer product return behavior, measuring the value of word-of-mouth, selling and sales management, and linking marketing metrics to financial performance. His research has been published in many top academic journals, including Journal of MarketingJournal of Marketing ResearchHarvard Business ReviewMIT Sloan Management Review, and The Wall Street Journal.

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Dr. Chelsea Hammond is a clinical assistant professor of marketing and program director of the online marketing analytics certificate. Prior to joining the Penn State Smeal College of Business, she spent more than a decade in the market research and marketing analytics industry, where she helped the world's most iconic and well-known brands leverage data to drive business success.

Register for the webinar

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