Learn How to Use Analytics to Impact Communications
Penn State's online Master of Professional Studies (MPS) in Strategic Communications explores the importance of messaging. In this 30-credit degree program, you will learn the methods and practices used to conduct effective research in examining practical and theoretical questions in strategic communications. Courses highlight the collection, analysis, and utilization of digital media audience data in this degree designed with the future of communications in mind. In addition, the MPS in Strategic Communications program allows customization through elective courses. Electives give you the opportunity to dive deep into leadership, digital analytics, social media, communications law, and more, so you can specialize your skill set for your career path.
Your Strategic Communications Course Work
The ability to research, develop, implement, and ultimately analyze your campaigns can impact strategic decisions and improve communication performance. This master's degree touches on subject matter important to 21st century communication leaders, such as:
- Research Methods
- Campaign Development
- Content Implementation
- Media Analytics
- Leadership and Law
Why Study at Penn State?
In this program, you will study with highly regarded faculty from the largest accredited school in its field, the Donald P. Bellisario College of Communications. Your diploma will look no different from those earned by students on our physical campus. As a graduate, you have access to the largest alumni association in the world to increase your networking potential. Your choice to trust Penn State can open doors to new opportunities now and into the future.
Career Opportunities for Graduates
As a graduate of the online MPS in Strategic Communications program, the skills of creating, executing, and evaluating communication strategies can make you a valuable asset in media outlets, business, government, education, and nonprofit organizations. The positions for which you may be qualified include:
- Marketing Manager
- Fundraising Manager
- Market Research Analyst
- Public Relations Specialist
- Content Manager
Who Should Apply for the Online Strategic Communications Degree?
This program, offered online, is ideal for those in the early and middle stages of their careers, who are currently in or aspiring to managerial positions. The content of the program is advantageous for individuals employed in a wide range of functional specialties and industry sectors, including marketing, web content production, public relations, and copywriting. A bachelor’s degree in communications is not required for entrance or success in this business-focused program.