Courses

Provides students with an understanding of the methods and practices used to conduct effective research in examining practical and theoretical questions in strategic communications.

A comprehensive overview of professional strategic communications by examining key theoretical and conceptual fundamentals of persuasive communication, attitude formation and change, and mass communication, while examining applied implications that affect the strategic communications industry.

Provides students with an overview of the merging of the advertising, public relations, and corporate communications industries.

An overview of the methods for collecting, analyzing, and utilizing audience data for digital media.

Investigates transparency, digital ethics, diversity, and mass communication ethics as they apply to the development and application of communications strategy and content.

This capstone course requires students to apply the knowledge they have acquired in all the other foundation courses to develop a strategic communications campaign on behalf of a professional client.

Focuses on two areas: an in-depth understanding of the social media impact on strategic communications and how to make best use of social media tools.

Explore the economic, political, and social impact of culture and race in our society, socioeconomic differences, trends within various multicultural communities and groups, and how traditional and new media are reaching these communities.

This course examines how the First Amendment applies to strategic communications, the basic tenets of advertising regulation, privacy issues including the collection and use of personal and geolocation information, intellectual property issues including the use of trademarks and copyrights, and the role of self-regulation in a global communications environment.

Prepares students to demonstrate their competency and ability to navigate the digital media ecosystem and to develop, implement, administer, and evaluate digital marketing campaigns.