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strategic communications meeting
Master of Professional Studies in
Strategic Communications

Courses

The MPS in Strategic Communications is a 30-credit program of study designed for working professionals who are seeking advanced education in strategic communications to enhance their careers, support organizational goals and objectives, and aid in developing and implementing strategic communications plans and campaigns for organizations and clients.

Required Courses (18 credits)

  • 3
    credits

    Provides students with an understanding of the methods and practices used to conduct effective research in examining practical and theoretical questions in strategic communications.

  • 3
    credits

    A comprehensive overview of professional strategic communications by examining key theoretical and conceptual fundamentals of persuasive communication, attitude formation and change, and mass communication, while examining applied implications that affect the strategic communications industry.

  • 3
    credits

    Provides students with an overview of the merging of the advertising, public relations, and corporate communications industries.

  • 3
    credits

    An overview of the methods for collecting, analyzing, and utilizing audience data for digital media.

    • Prerequisite

      COMM 530, COMM 830

  • 3
    credits

    Investigates transparency, digital ethics, diversity, and mass communication ethics as they apply to the development and application of communications strategy and content.

    • Prerequisite

      COMM 830

  • 3
    credits

    This capstone course requires students to apply the knowledge they have acquired in all the other foundation courses to develop a strategic communications campaign on behalf of a professional client.

    • Prerequisite

      COMM 530, COMM 531, COMM 830, COMM 831, COMM 833

Additional Courses (select 6 credits)

  • 3
    credits

    Focuses on two areas: an in-depth understanding of the social media impact on strategic communications and how to make best use of social media tools.

    • Prerequisite

      COMM 830

  • 3
    credits

    Explore the economic, political, and social impact of culture and race in our society, socioeconomic differences, trends within various multicultural communities and groups, and how traditional and new media are reaching these communities.

    • Prerequisite

      COMM 830

  • 3
    credits

    This course examines how the First Amendment applies to strategic communications, the basic tenets of advertising regulation, privacy issues including the collection and use of personal and geolocation information, intellectual property issues including the use of trademarks and copyrights, and the role of self-regulation in a global communications environment.

    • Prerequisite

      COMM 830

  • 3
    credits

    Prepares students to demonstrate their competency and ability to navigate the digital media ecosystem and to develop, implement, administer, and evaluate digital marketing campaigns.

    • Prerequisite

      COMM 530, COMM 830, COMM 831

Electives (select 6 credits)

Students must take at least six additional elective credits from any Penn State World Campus course(s) — this includes 400-level courses and all elective courses listed above.

Course Availability

If you're ready to see when your courses will be offered, visit our public LionPATH course search (opens in new window) to start planning ahead.

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