The MPS in Strategic Communications is a 30-credit program of study designed for working professionals who are seeking advanced education in strategic communications to enhance their careers, to support organizational goals and objectives, and to aid in developing and implementing strategic communications plans and campaigns for organizations and clients.
Course List - Master of Professional Studies in Strategic Communications
|Research Methods in Strategic Communications||COMM 530||Provides students with an understanding of the methods and practices used to conduct effective research in examining practical and theoretical questions in strategic communications.||3 credits|
|Strategic Communications: Theory and Implementation||COMM 531||A comprehensive overview of professional strategic communications by examining key theoretical and conceptual fundamentals of persuasive communication, attitude formation and change, and mass communication, while examining applied implications that affect the strategic communications industry.||3 credits|
|Strategic Communications Industry||COMM 830||Provides students with an overview of the merging of the advertising, public relations, and corporate communications industries.||3 credits|
|Digital Media Analytics||COMM 831||An overview of the methods for collecting, analyzing, and utilizing audience data for digital media.||3 credits|
|Multimedia Content Development and Delivery||COMM 832||Students learn conceptual strategies that lead to the creative process and the resulting message executions that are delivered to targeted audiences on behalf of companies, brands, and organizations through numerous media formats.||3 credits|
|Ethics and Decision Making in Strategic Communications||COMM 833||Investigates transparency, digital ethics, diversity, and mass-communication ethics as they apply to the development and application of communications strategy and content.||3 credits|
|Strategic Communications Campaigns||COMM 834||This capstone course requires students to apply the knowledge they have acquired in all the other foundation courses to develop a strategic communications campaign on behalf of a professional client.||3 credits|
|Social Media Communications||COMM 835||Focuses on two areas: an in-depth understanding of the social media impact on strategic communications; and how to make best use of social media tools.||3 credits|
|Strategic Communications Leadership||COMM 836||Essential business knowledge to navigate as successful communicators. This will include a focus on the business essentials needed, such as: terminology, reputation drivers, and leadership roles.||3 credits|
|Reaching Multicultural Populations with Strategic Communications||COMM 837||Explore the economic, political, and social impact of culture and race in our society, socio-economic differences, trends within various multicultural communities and groups, and how traditional and new media are reaching these communities.||3 credits|
|Strategic Communications Law||COMM 838||This course examines how the First Amendment applies to strategic communications, the basic tenets of advertising regulation, privacy issues including the collection and use of personal and geolocation information, intellectual property issues including the use of trademarks and copyrights, and the role of self-regulation in a global communications environment.||3 credits|
|Advanced Digital Media Analytics||COMM 839||Prepares students to demonstrate their competency and ability to navigate the digital media ecosystem and to develop, implement, administer, and evaluate digital marketing campaigns.||3 credits|
Electives (3 credits)
Student must take at least three additional elective credits from any Penn State World Campus course(s) – this includes 400-level courses and all elective courses listed above.