Learn to create powerful strategic communications through modern research techniques, messaging construction, and post-campaign analysis with the course work available through this online strategic communications degree program.
The Bachelor of Arts in Strategic Communications explores a number of disciplines needed for developing and delivering effective content. These include generating an impactful, relatable message, selecting the best communication channels for proper message distribution, and evaluating communication efforts against established goals and benchmarks. You'll have the opportunity to study psychology, statistics, law, research, and other disciplines that can be used to build a strong foundation for effective communication for any company or organization.
If you're a professional who wants to advance your career in strategic communications or you are looking to change to a communication-related career, this program is designed for you. It's an ideal course of study if you want to work in a dynamic environment, gathering and analyzing information to create targeted, comprehensive communication strategies to advance your organization's objectives.
In this 120-credit interdisciplinary program, you can develop and enhance these skills to help you become a strategic communicator:
The curriculum includes 35 required credits, plus an additional 3 credits of Strategic Communications course work that you will choose to personalize your education. You must also successfully complete 24 credits of Bachelor of Arts Degree Requirements and 45 General Education credits.
As a successful graduate, you can expand your career opportunities in a wide variety of fields involving communications, and may have the opportunity to:
These skills and your ability to create, execute, and evaluate communication strategies can make you a valuable asset for businesses, corporations, government, and nonprofit organizations. Positions may include: