Program Summary
Learn to apply consumer behavior science to market research and strategy with this AACSB–accredited online degree program that blends traditional marketing with new and innovative industry methods in exciting course work.
An Online Degree in Marketing from Penn State
Penn State's AACSB–accredited Bachelor of Science in Marketing blends the disciplines of traditional marketing with new trends to deliver a learning experience that is both comprehensive and innovative. This program, offered through World Campus in partnership with Penn State Harrisburg, can provide you with the in-depth knowledge to develop results-oriented strategic marketing plans for any organization. Whether you are just starting or you are ready to complete your degree, you can earn a highly respected credential from the leader in online education.
AACSB–Accredited Online
Stand out from the competition with your online marketing degree from Penn State. U.S. News & World Report recently ranked Penn State in the top ten in online bachelor's degrees. Taught by doctoral faculty with real-world corporate marketing experience, Penn State’s marketing program features in-depth course work to help you understand how businesses operate and how their institutions and functions work together for business success.
The Penn State Bachelor of Science in Marketing is also one of only a handful of marketing programs available online accredited by AACSB, an honor reserved for the top 5% of all business programs worldwide. An internationally recognized symbol of excellence, this accreditation tells future employers that you have successfully completed a stringent, analytical, and comprehensive marketing degree program designed to make you an effective marketing professional.
You will also have the opportunity to become a lifetime member of Beta Sigma Gamma, the international premier business student honor society recognized as the "Best in Business."
Your Online Marketing Courses
The program will prepare you for a successful marketing career in the manufacturing and service industries as well as in the not-for-profit and public sectors. Your marketing studies will include course work in retailing, advertising and sales promotion, marketing management, research, e-commerce, and more. To appreciate how businesses operate, you will also complete business-focused courses in such disciplines as business strategy, supply chain, and finance. A final capstone project allows you to leverage your skills to research and develop a fully integrated strategic marketing plan.
Upon graduation, you should be able to:
- understand the concepts and techniques of marketing as they apply to modern organizations
- apply your knowledge in the different environments in which marketing programs, plans, and strategies are formulated and implemented
- use the analytical tools necessary to assist brick-and-mortar and online marketing operations of companies
- develop and carry out a marketing plan for an organization
- effectively evaluate the impact and implications of relevant business functions and develop an integrative, interdisciplinary appreciation of business situations, problems, and solutions
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