Courses

The Bachelor of Science in Marketing degree is a 120-credit program.

The number of credits you may need to complete will vary according to the courses you may have previously completed and transfer into the degree program. Once you are admitted into the degree program, an assigned academic adviser will help you outline your requirements and an academic plan.

Courses cover a wide range of marketing topics, including:

• business-to-business marketing
• consumer behavior
• global marketing
• marketing techniques for electronic commerce
• advertising and sales promotion
• services marketing
• marketing research

Prescribed Courses (46 credits)

4

credits

Introduction to the role of accounting numbers in the process of managing a business and in investor decision-making.

Prerequisite
MATH 21 or 1.5 units of high school algebra
3

credits

Business organizations and the sociocultural environment; current issues; corporate responsibility; international and multinational business environments.

Prerequisite
ENGL 202D and MGMT 301
3

credits

Interpretation of business concepts in the analysis of problems related to the successful management of a company, institution, or organization.

Prerequisite
FIN 301 and MGMT 301 and MKTG 301W
3

credits

Methods of economic analysis and their use; price determination; theory of the firm; distribution.
3

credits

National income measurement; aggregate economic models; money and income; policy problems.

GS
The credits earned in this course may be applied toward the Social and Behavioral Sciences (GS) requirement.
3

credits

Writing reports and other common forms of business communication.

Prerequisite
ENGL 15 or ENGL 30

Note
A student may take only one course for credit from ENGL 202A, 202B, 202C, and 202D.
3

credits

Nature of finance function; risk and return concepts; working capital; dividend policies; mergers; security markets; acquisition and management of corporate capital; analysis of operations; forecasting capital requirements; raising capital; and planning profits. Available to baccalaureate students only.

Prerequisite
(ENGL 15 or ENGL 30) and ACCTG 211 and (ECON 102 or ECON 104) and (SCM 200 or STAT 200)
3

credits

Study of fundamental principles and processes available to the understanding of management.

Prerequisite
(ENGL 15 or ENGL 30) and (ECON 102 or ECON 104) and (MATH 021 or higher or satisfactory score on the mathematics placement examination)
3

credits

Provides an overview of the role of information systems in business process design; the current technologies used for obtaining, storing, securing, and communicating information in support of operations and decision-making within a business organization; as well as the concepts and principles for developing and using popular spreadsheet and database tools.
3

credits

Specification, design and implementation of information systems directed at aiding decision-making in organizations.

Prerequisite
MIS 204
3

credits

Covers terminology and important concepts related to marketing in the business environment. Domestic and international environments that impact marketing are included, with particular emphasis on the marketing environment, segmentation, positioning, and targeting.

Prerequisite
ENGL 015 or ENGL 030; ECON 102 or ECON 104; MATH 021 or higher or satisfactory score on the mathematics placement examination.
3

credits

Application of behavioral science concepts to the understanding of buyer behavior as a basis for marketing management decision-making.

C or better
A student enrolled in this course must receive a grade of C or better.
3

credits

Research approaches, methods, and applications studied as a formal approach to problem-solving for marketing decisions.

Prerequisite
BA 303 or MKTG 301W; SCM 200 or STAT 200

C or better
A student enrolled in this course must receive a grade of C or better.
3

credits

Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.

Prerequisite
MKTG 330 and MKTG 342

C or better
A student enrolled in this course must receive a grade of C or better.
3

credits

Supply chain management concepts, principles, and methodologies.

Prerequisite
ACCTG 211 or ECON 102 or SCM 200 or STAT 200; limited to students in baccalaureate status.

Additional Courses (12 credits)

4

credits

Explores the ethical, political, social, legal and regulatory, technological, and demographic diversity environment of business.

Note
A student may not receive credit toward graduation for both BLAW 243 and BA 243.
- 4
  
  credits
  
  Introduces and develops the mathematical skills required for analyzing change, and the underlying mathematical behaviors that model real-life economics and financial applications. Develops student knowledge of calculus techniques, and how to use a calculus framework to develop critical thinking and problem-solving skills.
  
  Prerequisite
  MATH 22 or satisfactory performance on the mathematics placement examination
  
  Note
  Students may take only one course for credit from MATH 110, 140, 140A, and 140B.
  
  GQ
  The credits earned in this course may be applied toward the Quantification (GQ) requirement.
- or:
  4
  
  credits
  
  Introduces and develops the mathematical skills required for analyzing change and creating mathematical models that replicate real-life phenomena. Develops student knowledge of calculus techniques and how to use the calculus environment to develop critical thinking and problem-solving skills.
  
  Prerequisite
  (MATH 22 and MATH 26) or MATH 40 or MATH 41 or satisfactory performance on the mathematics placement examination
  
  Note
  Students may only take one course for credit from MATH 110, 140, 140A, 140B, and 140H.
  
  GQ
  The credits earned in this course may be applied toward the Quantification (GQ) requirement.
4

credits

Descriptive Statistics, frequency distributions, probability and normal distributions, statistical inference, linear regression, and correlation.

Prerequisite
Placement into MATH 021 or higher.

GQ
This course can be used to satisfy the Quantification (GQ) requirement.

Additional Marketing Major Courses (select 9 credits)

3

credits

Management of marketing institutions in distribution channels from producers to consumers. Emphasis on retail institutions: location, personnel, merchandising, control, promotion.

Prerequisite
BA 303 or MKTG 301W

C or better
A student enrolled in this course must receive a grade of C or better.
3

credits

Perspectives and models of the key decisions involved in managing advertising and sales promotion campaigns.

Prerequisite
MKTG 330 or MKTG 342

C or better
A student enrolled in this course must receive a grade of C or better.
3

credits

Role of international marketing in the global environment; political, economic, geographic, historical, cultural conditions; developing and implementing international marketing strategies.

Prerequisite
BA 303 or MKTG 301W

C or better
A student enrolled in this course must receive a grade of C or better.
3

credits

Application of modern management principles to field sales force planning, organization, and administration; selection, training, and compensation plans.

Prerequisite
MKTG 301W and MGMT 301

C or better
A student enrolled in this course must receive a grade of C or better.
3

credits

Conceptual understanding of services and the analytical tools that are used in solving strategic services marketing problems.

Prerequisite
MKTG 301W

C or better
A student enrolled in this course must receive a grade of C or better.

Supporting Courses and Related Areas (select 12 credits)

Select 12 credits of 200- to 400-level business courses from:

ACCTG
BA
ECON
FIN
MGMT
MIS
MKTG
SCM

in consultation with an academic adviser and in support of the student's interests.

General Education Requirements

Some General Education requirements may be satisfied by courses required for the major. Students should work with an adviser to select courses.

Arts (GA): 6 credits
Humanities (GH): 6 credits
Health and Wellness (GHW): 3 credits
Natural Sciences (GN): 9 credits
Social and Behavioral Sciences (GS): 6 credits
Writing and Speaking (GWS): 9 credits
A student must receive a grade of C or better in GWS courses.
Quantification (GQ): 6 credits
A student must receive a grade of C or better in GQ courses.
Integrative Studies: 6 credits
This requirement only applies to students starting in summer 2018 or later. Learn more about the Integrative Studies options and consult your academic adviser when choosing courses to fulfill these requirements. Integrative Studies credits may be completed within the thirty Knowledge Domain credits and must be completed with either Inter-domain or Linked courses, not a combination of both.

Among the degree requirements, students should incorporate at least:

3 credits in U.S. cultures
3 credits in international (IL) cultures
3 credits in writing-across-the-curriculum courses

This course list includes only courses offered by World Campus. An official degree audit or the recommended academic plan for this program may include additional course options and detailed requirements. All students are expected to complete at least 36 Penn State credits to earn this degree. Please consult an academic adviser for details.

Course Availability

If you're ready to see when your courses will be offered, visit our public LionPATH course search (opens in new window) to start planning ahead.

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