The Bachelor of Science in Marketing degree is a 120-credit program.
The number of credits you may need to complete will vary according to the courses you may have previously completed and transfer into the degree program. Once you are admitted into the degree program, an assigned academic adviser will help you outline your requirements and an academic plan.
Courses cover a wide range of marketing topics, including:
• business-to-business marketing
• consumer behavior
• global marketing
• marketing techniques for electronic commerce
• advertising and sales promotion
• services marketing
• marketing research
Prescribed Courses (46 credits)
Additional Courses (12 credits)
Additional Marketing Major Courses (select 9 credits)
Supporting Courses and Related Areas (select 12 credits)
Select 12 credits of 200- to 400-level business courses from:
in consultation with an academic adviser and in support of the student's interests.
General Education Requirements
Some General Education requirements may be satisfied by courses required for the major. Students should work with an adviser to select courses.
- Arts (GA): 6 credits
- Humanities (GH): 6 credits
- Health and Wellness (GHW): 3 credits
- Natural Sciences (GN): 9 credits
- Social and Behavioral Sciences (GS): 6 credits
- Writing and Speaking (GWS): 9 credits
A student must receive a grade of C or better in GWS courses.
- Quantification (GQ): 6 credits
A student must receive a grade of C or better in GQ courses.
- Integrative Studies: 6 credits
This requirement only applies to students starting in summer 2018 or later. Learn more about the Integrative Studies options and consult your academic adviser when choosing courses to fulfill these requirements. Integrative Studies credits may be completed within the thirty Knowledge Domain credits and must be completed with either Inter-domain or Linked courses, not a combination of both.
Among the degree requirements, students should incorporate at least:
- 3 credits in U.S. cultures
- 3 credits in international (IL) cultures
- 3 credits in writing-across-the-curriculum courses
This course list includes only courses offered by World Campus. An official degree audit or the recommended academic plan for this program may include additional course options and detailed requirements. All students are expected to complete at least 36 Penn State credits to earn this degree. Please consult an academic adviser for details.
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