Courses

The Bachelor of Science in Marketing degree is a 120-credit program. The number of credits you may need to complete will vary according to the courses you may have previously completed and transfer into the degree program. Once you are admitted into the degree program, an assigned academic adviser will help you outline your requirements and an academic plan.

Courses cover a wide range of marketing topics, including:

• business-to-business marketing
• consumer behavior
• global marketing
• marketing techniques for electronic commerce
• advertising and sales promotion
• services marketing
• marketing research

Course List — Bachelor of Science in Marketing

Requirements for the Major

Prescribed Courses (46 credits)
Title	Abbreviation	Description	Credits
Financial and Managerial Accounting for Decision-Making	ACCTG 211	Introduction to the role of accounting numbers in the process of managing a business and in investor decision-making. Prerequisite: MATH 021 or 1.5 units of high school algebra	4 credits
International Business and Society	BA 364Y	Business organizations and the sociocultural environment; current issues; corporate responsibility; international and multinational business environments. Prerequisite: ENGL 202D, MGMT 301	3 credits
Business Strategy	BA 462	Interpretation of business concept in the analysis of problems related to the successful management of a company, institution, or organization. Prerequisite: FIN 301, MGMT 301, MKTG 301W	3 credits
Introductory Microeconomic Analysis and Policy	ECON 102	Methods of economic analysis and their use; price determination; theory of the firm; distribution.	3 credits
Introductory Macroeconomic Analysis and Policy	ECON 104 GS	National income measurement; aggregate economic models; money and income; policy problems.	3 credits
Effective Writing: Business Writing	ENGL 202D	Writing reports and other common forms of business communication. (A student may take only one course for credit from ENGL 202A, 202B, 202C, and 202D.) Prerequisite: ENGL 015 or ENGL 030	3 credits
Corporation Finance	FIN 301	Nature of finance function; risk and return concepts; working capital; dividend policies; mergers; security markets; acquisition and management of corporate capital; analysis of operations, forecasting capital requirements; raising capital; and planning profits. Available to baccalaureate students only. Not available to students who have taken B A 301. Prerequisite: ENGL 015 or ENGL 030; ACCTG 211; ECON 102 or ECON 104; SCM 200 or STAT 200	3 credits
Basic Management Concepts	MGMT 301	Study of fundamental principles and processes available to the understanding of management. Not available to students who have taken B A 304. Prerequisite: ENGL 015 or ENGL 030; ECON 102 or ECON 104; MATH 021 or higher or satisfactory score on the mathematics placement examination.	3 credits
Introduction to Business Information Systems	MIS 204	Introduction to the use of information systems in business organizations.	3 credits
Information Systems Management and Applications	MIS 390	Specification, design, and implementation of information systems directed at aiding decision-making in organizations. Prerequisite: MIS 204	3 credits
Principles of Marketing*	MKTG 301W	Focuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment. Not available to students who have taken B A 303. Prerequisite: ENGL 015 or ENGL 030; ECON 102 or ECON 104; MATH 021 or higher or satisfactory score on the mathematics placement examination	3 credits
Consumer Behavior*	MKTG 330	Application of behavioral science concepts to the understanding of buyer behavior as a basis for marketing management decision-making.	3 credits
Marketing Research*	MKTG 342	Research approaches, methods, and applications studied as a formal approach to problem-solving for marketing decisions. Prerequisite: B A 303 or MKTG 301W; SCM 200 or STAT 200	3 credits
Marketing Strategy*	MKTG 450W	Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs. Prerequisite: MKTG 330, MKTG 342	3 credits
Supply Chain Management	SCM 301	Supply chain management concepts, principles, and methodologies. Prerequisite: ACCTG 211, ECON 102, SCM 200 or STAT 200; limited to students in baccalaureate status	3 credits

Additional Courses (12 credits)
Title	Abbreviation	Description	Credits
Social, Legal, and Ethical Environment of Business	BA 243	Explores the ethical, political, social, legal and regulatory, technological, and demographic diversity environment of business. A student may not receive credit toward graduation for both B LAW 243 and BA 243.	4 credits
Techniques of Calculus I OR Calculus with Analytic Geometry I†	MATH 110 GQ OR MATH 140 GQ	Functions, graphs, derivatives, integrals, techniques of differentiation and integration, exponentials, improper integrals, applications. Students may take only one course for credit from MATH 110, 140, 140A, and 140B. Prerequisite: MATH 022 or satisfactory performance on the mathematics placement examination OR Functions, limits; analytic geometry; derivatives, differentials, applications; integrals, applications. Students may only take one course for credit from MATH 110, 140, 140A, 140B, and 140H. Prerequisite: MATH 022, MATH 026; or MATH 040 or MATH 041 or satisfactory performance on the mathematics placement examination	4 credits
Introduction to Statistics for Business† OR Elementary Statistics	SCM 200 GQ OR STAT 200 GQ	Topics include descriptive statistics, probability distributions, statistical inference, regression and correlation, and forecasting. Prerequisite: MATH 021 or higher or satisfactory score on the mathematics placement examination OR Descriptive statistics, frequency distributions, probability, binomial and normal distributions, statistical inference, linear regression, and correlation. Prerequisite: Placement into MATH 021 or higher	4 credits

Additional Marketing Major Courses (select 9 credits)
Title	Abbreviation	Description	Credits
Retailing*	MKTG 327	Management of marketing institutions in distribution channels from producers to consumers. Emphasis on retail institutions: location, personnel, merchandising, control, promotion. Prerequisite: BA 303 or MKTG 301W	3 credits
Advertising and Sales Promotion Management*	MKTG 422	Perspectives and models of the key decisions involved in managing advertising and sales promotion campaigns. Prerequisite: MKTG 330 or MKTG 342	3 credits
Global Marketing*	MKTG 445	Role of international marketing in the global environment; political, economic, geographic, historical, cultural conditions; developing and implementing international marketing strategies. Prerequisite: BA 303 or MKTG 301W	3 credits
Sales Management*	MKTG 476	Application of modern management principles to field sales force planning, organization, and administration; selection, training, and compensation plans. Prerequisite: MKTG 301W and MGMT 301	3 credits
Services Marketing Management*	MKTG 478	Conceptual understanding of services and the analytical tools that are used in solving strategic services marketing problems. Prerequisite: MKTG 301W	3 credits

Supporting Courses and Related Areas (12 credits)

Select 12 credits of 200- to 400-level business courses from: ACCTG, BA, ECON, FIN, MGMT, MIS, MKTG, or SCM in consultation with an academic adviser and in support of the student's interests.

General Education (45 credits**)
Description	Credits
Arts – GA	6 credits
Humanities – GH	6 credits
Health and Wellness – GHW	3 credits
Natural Sciences – GN	9 credits
Social and Behavioral Sciences – GS	6 credits
Writing and Speaking – GWS*	9 credits
Quantification – GQ*	6 credits
Integrative Studies	(6 credits)***

*A student enrolled in this course must receive a grade of C or better.

**12 credits are included in the requirements for the major.

***This requirement only applies to students starting in summer 2018 or later. Learn more about the Integrative Studies options and consult your academic adviser when choosing courses to fulfill these requirements.

† These courses are not offered online through Penn State World Campus, but may be accepted toward the major if you have already taken them.

Please note: Among the above degree requirements, students should incorporate at least 3 credits in US cultures, 3 credits in international (IL) cultures, and 3 credits in writing-across-the-curriculum courses. The above course list includes only courses offered by World Campus. An official degree audit or the recommended academic plan for this program may include additional course options and detailed requirements. All students are expected to complete at least 36 Penn State credits to earn this degree. Please consult an academic adviser for details.

Course Availability

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