Credits and costs
An Online Degree in Marketing from Penn State
Penn State's AACSB–accredited Bachelor of Science in Marketing blends the disciplines of traditional marketing with new trends to deliver a learning experience that is both comprehensive and innovative. This program, offered through World Campus in partnership with Penn State Harrisburg, can provide you with the in-depth knowledge to develop results-oriented strategic marketing plans for any organization. Whether you are just starting or you are ready to complete your degree, you can earn a highly respected credential from the leader in online education.
Taught by doctoral faculty with real-world corporate marketing experience, Penn State’s marketing program features in-depth course work to help you understand how businesses operate and how their institutions and functions work together for business success.
The Penn State Bachelor of Science in Marketing is also one of only a handful of marketing programs available online accredited by AACSB, an honor reserved for the top 5% of all business programs worldwide. An internationally recognized symbol of excellence, this accreditation tells future employers that you have successfully completed a stringent, analytical, and comprehensive marketing degree program designed to make you an effective marketing professional.
You will also have the opportunity to become a lifetime member of Beta Sigma Gamma, the international premier business student honor society recognized as the "Best in Business."
Your Online Marketing Courses
The program will prepare you for a successful marketing career in the manufacturing and service industries as well as in the not-for-profit and public sectors. Your marketing studies will include course work in retailing, advertising and sales promotion, marketing management, research, e-commerce, and more. To appreciate how businesses operate, you will also complete business-focused courses in such disciplines as business strategy, supply chain, and finance. A final capstone project allows you to leverage your skills to research and develop a fully integrated strategic marketing plan.
Upon graduation, you should be able to:
- understand the concepts and techniques of marketing as they apply to modern organizations
- apply your knowledge in the different environments in which marketing programs, plans, and strategies are formulated and implemented
- use the analytical tools necessary to assist brick-and-mortar and online marketing operations of companies
- develop and carry out a marketing plan for an organization
- effectively evaluate the impact and implications of relevant business functions and develop an integrative, interdisciplinary appreciation of business situations, problems, and solutions
The Bachelor of Science in Marketing degree is a 120-credit program.
The number of credits you may need to complete will vary according to the courses you may have previously completed and transfer into the degree program. Once you are admitted into the degree program, an assigned academic adviser will help you outline your requirements and an academic plan.
Courses cover a wide range of marketing topics, including:
• business-to-business marketing
• consumer behavior
• global marketing
• marketing techniques for electronic commerce
• advertising and sales promotion
• services marketing
• marketing research
Prescribed Courses (46 credits)
Additional Courses (12 credits)
Additional Marketing Major Courses (select 9 credits)
Supporting Courses and Related Areas (select 12 credits)
Select 12 credits of 200- to 400-level business courses from:
in consultation with an academic adviser and in support of the student's interests.
General Education Requirements
Some General Education requirements may be satisfied by courses required for the major. Students should work with an adviser to select courses.
- Arts (GA): 6 credits
- Humanities (GH): 6 credits
- Health and Wellness (GHW): 3 credits
- Natural Sciences (GN): 9 credits
- Social and Behavioral Sciences (GS): 6 credits
- Writing and Speaking (GWS): 9 credits
A student must receive a grade of C or better in GWS courses.
- Quantification (GQ): 6 credits
A student must receive a grade of C or better in GQ courses.
- Integrative Studies: 6 credits
This requirement only applies to students starting in summer 2018 or later. Learn more about the Integrative Studies options and consult your academic adviser when choosing courses to fulfill these requirements. Integrative Studies credits may be completed within the thirty Knowledge Domain credits and must be completed with either Inter-domain or Linked courses, not a combination of both.
Among the degree requirements, students should incorporate at least:
- 3 credits in U.S. cultures
- 3 credits in international (IL) cultures
- 3 credits in writing-across-the-curriculum courses
This course list includes only courses offered by World Campus. An official degree audit or the recommended academic plan for this program may include additional course options and detailed requirements. All students are expected to complete at least 36 Penn State credits to earn this degree. Please consult an academic adviser for details.
If you're ready to see when your courses will be offered, visit our public LionPATH course search (opens in new window) to start planning ahead.
Costs and Financial Aid
Undergraduate tuition is calculated based on the number of credits for which you register and the number of total credits you have accrued at or transferred to Penn State. Tuition is due shortly after each semester begins and rates are assessed every semester of enrollment.
|How many credits do you plan to take per semester?||If you have 59 or fewer credits||If you have 60 or more credits|
|11 or fewer||$620 per credit||$664 per credit|
|12 or more||$7,527 per semester||$8,125 per semester|
Financial Aid and Military Benefits
Some students may qualify for financial aid. Take the time to research financial aid, scholarships, and payment options as you prepare to apply. Military service members, veterans, and their spouses or dependents should explore these potential military education benefits and financial aid opportunities, as well.
How to Apply
Deadlines and Important Dates
Your degree application, including receipt of all transcripts, must be received by the following deadlines to be considered complete.
- Fall Deadline: Apply by June 30 to start August 21
- Spring Deadline: Apply by October 31 to start January 8
- Summer Deadline: Apply by March 15, 2024, to start May 13, 2024
New students are encouraged to complete the FAFSA by March 1. Please visit the Office of Student Aid website for more information about applying for financial aid and recommended deadlines.
Thank you for your interest in applying to this program. Contact an admissions counselor to discuss your educational goals, financial aid options, and application deadlines.
To apply for this program, you must be a high school graduate or have completed your GED.
Entry to the marketing major requires the completion of eight entry-to-major courses: ACCTG 211 (4 credits); ECON 102 GS (3 credits); ENGL 015 GWS (3 credits) or ENGL 030 GWS (3 credits); FIN 301 (3 credits); MATH 110 GQ (4 credits) or MATH 140 GQ (4 credits); MGMT 301 (3 credits); MKTG 301 (3 credits); SCM 200 GQ (4 credits) or STAT 200 GQ (4 credits); and a 2.00 or higher cumulative grade-point average.
For students transferring directly into the major:
- Completion of 27.1 credits or higher
- Cumulative grade point average of 2.0 or higher and completion of 8 entry-to-major courses: ACCTG 211, ECON 102, ENGL 015 or ENGL 030, FIN 301, MATH 110 or MATH 140, MGMT 301, MKTG 301, SCM 200 or STAT 200 or their equivalents.
- Note: A current Penn State student needs a grade-point average of 2.0 or higher to enter the major.
What You Need
Applications are submitted electronically and include a nonrefundable application fee. You will need the following items to complete your application:
High school transcripts or GED transcript — First-year applicants are required to submit Self-Reported Academic Records (SRAR). Official high school transcripts will only be required at the time a student accepts an offer of admission to Penn State.
Official college or university transcripts, if you attended another institution, and/or official military transcripts (if applicable) — All college or university transcripts are required regardless of the length of time that has passed, the grades earned, or the accreditation of the institutions attended. Acceptance of transfer credit toward your degree is subject to final approval by the academic department. For detailed information, see the Transfer Students page.
Transcripts not in English must be accompanied by a certified translation. Please send your transcripts by mail or electronically through Parchment, eScrip-Safe, or the National Student Clearinghouse directly to Penn State from the college/university where course work was attempted.
Submit official documents by mail to:
Undergraduate Admissions Office
The Pennsylvania State University
201 Shields Building
University Park, PA 16802
English Proficiency — The language of instruction at Penn State is English. With some exceptions, international applicants must take and submit scores for the Test of English as a Foreign Language (TOEFL) or International English Language Testing System (IELTS). Minimum test scores and exceptions are found in the English Language Proficiency section on the Undergraduate Admissions International Requirements page. Visit the TOEFL website for testing information. Penn State's institutional code is 2660.
Start Your Application
Former Penn State students may not need to complete the admissions application. Please visit our Returning Students page for instructions.
If this is your first time applying to Penn State, you'll need to complete the following steps:
- Review the application instructions before beginning.
- Complete the online application and submit all official documents.
- Pay the application fee.
Checking Your Status
You can check the status of your application by using the same login information established for the online application form and choosing "MyPennState — Check Application Status." Your decision letter (confirming your acceptance or denial) will be mailed four to six weeks after receipt of all application materials. An admissions counselor will contact you if additional information is required.
Review the technical requirements for this degree program.
Get the resources you need to make informed decisions about your education. Request information on this program and other programs of interest by completing this form.
Ready to take the next step toward your Penn State bachelor's degree?
Start or Advance Your Career
Start or Advance Your Career
You can use the knowledge gained from this program and the support of Penn State career resources to pursue careers in a variety of fields, depending on your goals.
To learn more about the Bachelor of Science in Marketing, offered in partnership with the Penn State Harrisburg School of Business Administration, or to check the status of your application, please contact:
World Campus Admissions Counselors
Email: [email protected]
DegreePh.D., Marketing Management, Cranfield University
DegreeM.A., Marketing, University of Lancaster
DegreeB.S., Economics, Istanbul University
Dr. Erdener Kaynak has conducted postdoctoral research studies at universities and research institutions in North and South America, Europe, Africa, the Middle East, and Asia-Pacific. A four-time recipient of the William J. Fulbright Senior Scholar award, Dr. Kaynak has also received several awards and distinctions from a handful of international institutions and societies. He has lectured in diverse areas of marketing and international business in various countries, and served as a consultant/adviser in more than 40 countries in five continents.
Mary Beth Pinto
DegreePh.D., Marketing, University of Pittsburgh
DegreeMBA, University of Pittsburgh
DegreeB.B.A.S., University of Notre Dame
Dr. Mary Beth Pinto is a professor of marketing and discipline lead for the marketing major in the Black School of Business at Penn State Behrend. Dr. Pinto is the author of more than 60 scholarly publications, numerous conference presentations, and book chapters in the areas of social marketing, services marketing, health care marketing, consumer behavior, online pedagogy, and project management. Among her honors is the Rosemary Schraer Mentoring Award from Penn State.