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Gain Skills to Understand Consumer Acceptance and Sensory Testing
Obtain, analyze, and describe product and consumer insight.
Provide clear recommendations for optimizing the quality of products and increasing the market success of those products.
Help your organization meet consumer expectations and position their products for long-term success.
Understand psychophysical and biological principles of human behavior and how they guide and inform sensory and consumer testing.
Explore the interaction of sensory and consumer science with marketing, consumer understanding, product development, and business.
Online Sensory and Consumer Science Courses
Online Sensory and Consumer Science Courses
The Graduate Certificate in Sensory and Consumer Science is a 12-credit online program offering a formal education to sensory scientists and consumer professionals, as well as those who wish to enter the field.
The key concepts in your course work will include:
- fundamentals of sensory practice
- psychophysical and biological principles of human behavior, and how that behavior guides and informs sensory and consumer testing
- the interaction of sensory and consumer science with marketing, consumer understanding, product development, and business
- applied statistics and data analysis as used in sensory and consumer science
Most courses within the sensory and consumer science program are also available as individual courses for those looking to fulfill continuing professional development requirements. Read the instructions for how to register for Penn State World Campus courses to learn how you can enroll in any of the upcoming courses on an individual basis.
Required Courses (12 credits)
- 3credits
The field of sensory and consumer science is primarily focused on responses of consumers to food products and non-food, fast-moving consumer goods (e.g., shampoo). These responses may be sensory/perceptual (i.e., how sweet, how bitter, how smooth) or affective (i.e., liking / preference), with the assumption that the former generally drives the latter. The course also addresses contemporary research on pedagogy that indicates applied statistics are best taught in context to the field in which students will apply the statistical concepts. Here, students will gain practice applying introductory statistical topics (t-tests, Analysis of Variance, etc) to sensory and consumer data collected from human participants.
- Prerequisite
one undergraduate course in statistics
- 3credits
The main objective of this course is to allow each student to develop the data analysis skills needed for analyzing and interpreting sensory and consumer data. Additionally, students will develop an understanding for experimental designs and statistical analyses to plan, analyze, and interpret data collected from sensory studies. Hands-on experiences in analyzing sensory data will be provided through homework assignments and discussions of appropriate literature where indicated.
- Prerequisite
STAT 500
- 3credits
This course aims to allow each student to develop and apply the fundamental dimensions and value of consumer insights to product development objectives; implement key qualitative, quantitative, and hybrid approaches for consumer insights; recognize, identify, and apply key consumer biases; and examine trade-offs in research and consumer behavior. Real-world practical examples and assignments will be utilized extensively in the form of discussion forums, quizzes, literature critiques, and a final project.
- 3credits
Descriptive statistics, hypothesis testing, power, estimation, confidence intervals, regression, one- and two-way ANOVA, chi-square tests, diagnostics.
- Prerequisite
one undergraduate course in statistics
Course Availability
If you're ready to see when your courses will be offered, visit our public LionPATH course search (opens in new window) to start planning ahead.
Start or Advance Your Career
Start or Advance Your Career
You can use the knowledge gained from this program and the support of Penn State career resources to pursue careers in a variety of fields, depending on your goals.
Career Services to Set You Up for Success
From the day you're accepted as a student, you can access resources and tools provided by Penn State World Campus Career Services to further your career. These resources are beneficial whether you're searching for a job or advancing in an established career.
- Opportunities to connect with employers
- Career counselor/coach support
- Occupation and salary information
- Internships
- Graduate school resources
Ready to Learn More?
Get the resources you need to make informed decisions about your education. Request information on this program and other programs of interest by completing this form.
Ready to take the next step toward your Penn State graduate certificate?
Costs and Financial Aid
Costs and Financial Aid
Learn about this program's tuition, fees, scholarship opportunities, grants, payment options, and military benefits.
Costs and Financial Aid
Graduate Tuition
Graduate tuition is calculated based on the number of credits for which you register. Tuition is due shortly after each semester begins and rates are assessed every semester of enrollment.
2024–25 Academic Year Rates
How many credits do you plan to take per semester? | Cost |
---|---|
11 or fewer | $1,027 per credit |
12 or more | $12,325 per semester |
2025–26 Academic Year Rates
How many credits do you plan to take per semester? | Cost |
---|---|
11 or fewer | $1,037 per credit |
12 or more | $12,448 per semester |
Paying for Your Certificate
Students pursuing a certificate are considered "nondegree," a status that is not eligible for federal student aid, including the Federal Direct Stafford Loan program. A private alternative loan may be an option to consider.
Additionally, Penn State offers many ways to pay for your education, including an installment plan and third-party payments. Penn State World Campus also offers an Employer Reimbursement and Tuition Deferment Plan. Learn more about the options for paying for your education.
Students pursuing a degree and meeting all other eligibility requirements may qualify for financial aid.
Military Benefits
Military service members, veterans, and their spouses or dependents should explore these potential military education benefits and financial aid opportunities, as well.
Additional Cost of Attendance Details
To view the detailed list of cost of attendance elements:
- visit the Tuition Information site
- click the plus sign to expand the table
- select a semester from the World Campus row
Technical Requirements
Review the technical requirements for this program.
Who Should Apply?
This certificate is an excellent credential to help you formalize your skills and knowledge in sensory and consumer science, whether you already have a master’s degree and are looking for additional training in this field or you are just starting your graduate education.
Set Your Own Pace
Set Your Own Pace
Whether you are looking to finish your program as quickly as possible or balance your studies with your busy life, Penn State World Campus can help you achieve your education goals. Many students take one or two courses per semester.
Our online courses typically follow a 12- to 15-week semester cycle, and there are three semesters per year (spring, summer, and fall). If you plan to take a heavy course load, you should expect your course work to be your primary focus and discuss your schedule with your academic adviser.
To Finish Your Certificate in Less than a Year
- Take 3–4 courses each semester
To Finish Your Certificate in One Year
- Take 2–3 courses each semester
To Finish Your Certificate in Two Years
- Take 1 course each semester
Timelines may vary based on course availability.
Convenient Online Format
This program's convenient online format gives you the flexibility you need to study around your busy schedule. You can skip the lengthy commute without sacrificing the quality of your education and prepare yourself for more rewarding career opportunities without leaving your home.
A Trusted Leader in Online Education
Penn State has a history of more than 100 years of distance education, and World Campus has been a leader in online learning for more than two decades. Our online learning environment offers the same quality education that our students experience on campus.
How to Apply to Penn State
How to Apply to Penn State
Apply by November 15 to start January 13
Application Instructions
Deadlines and Important Dates
Complete your application and submit all required materials by the appropriate deadline. Your deadline will depend on the semester you plan to start your courses.
Spring Deadline
Apply by November 15 to start January 13Summer Deadline
Apply by April 15 to start May 19Fall Deadline
Apply by July 15, 2025, to start August 25, 2025
Steps to Apply
For admission to the J. Jeffrey and Ann Marie Fox Graduate School, an applicant must hold either (1) a baccalaureate degree from a regionally accredited U.S. institution or (2) a tertiary (postsecondary) degree that is deemed comparable to a four-year bachelor's degree from a regionally accredited U.S. institution. This degree must be from an officially recognized degree-granting institution in the country in which it operates.
Most applicants will have an undergraduate degree in food science, nutrition, chemistry, biology, neuroscience, engineering, biopsychology, or other scientific discipline. Applicants who hold a bachelor's degree in a non-science area (e.g., marketing, consumer behavior) are also welcome to apply, provided they have completed 15 credits of science and quantitative course work before applying. For questions regarding this prerequisite, please email the sensory and consumer science program team at [email protected].
GPA — Postsecondary (undergraduate), junior/senior (last two years) GPA is required. There is no minimum grade point average required, but prior experiences should demonstrate academic readiness to complete graduate-level work in quantitative courses.
You will need to upload the following as part of your application:
Official transcripts from each institution attended, regardless of the number of credits or semesters completed. Transcripts not in English must be accompanied by a certified translation. If you are a Penn State alum, you do not need to request transcripts for credits earned at Penn State but must list Penn State as part of your academic history.
Test Scores — Recent GRE scores (last five years) are required for most applicants, but GRE waivers are available for applicants with one or more of following:
- four or more years of professional/industrial work experience in a related industry
- an advanced degree (M.S., M.A., Ph.D., MBA) in a related area
- other prior experience that demonstrates an ability to complete graduate-level course work, including quantitative ability and advanced analytical reasoning skills
English Proficiency — The language of instruction at Penn State is English. With some exceptions, international applicants must take and submit scores for the Test of English as a Foreign Language (TOEFL) or International English Language Testing System (IELTS). Minimum test scores and exceptions are found in the English Proficiency section on the Fox Graduate School's "Requirements for Graduate Admission" page. Visit the TOEFL website for testing information. Penn State's institutional code is 2660.
To begin the online application, you will need a Penn State account.
Create a New Penn State Account
If you have any problems during this process, contact an admissions counselor at [email protected].
Please note: Former Penn State students may not need to complete the admissions application or create a new Penn State account. Please visit our Returning Students page for instructions.
You can begin your online application at any time. Your progress within the online application system will be saved as you go, allowing you to return at any point as you gather additional information and required materials.
- Choose Enrollment Type: "Certificate Admission"
- Choose "WORLD CAMPUS" as the campus
Checking Your Status
You can check the status of your application by using the same login information established for the online application form.5. Complete the application.
Admissions Help
If you have questions about the admissions process, contact an admissions counselor at [email protected].
Contact Us
Contact Us
Have questions or want more information? We're happy to talk.
For general questions about Penn State World Campus or how to apply, contact:
World Campus Admissions Counselors
Phone: 814-863-5386
[email protected]
For questions regarding the sensory and consumer science curriculum or your application status, contact:
Helene Hopfer, Ph.D.
Phone: 814-863-5572
[email protected]
Learn from the Best
Learn from the Best
Learn from expert faculty who are leaders in the field. Our courses are taught by distinguished faculty who have special training and experience teaching in an online environment. You can expect the same caliber of academic quality that you associate with Penn State.
Faculty
John E. Hayes, Ph.D.
- DegreePostdoc, Alcohol/Behavioral Genetics, Brown University
- DegreePh.D., Nutrition, University of Connecticut
- DegreeGraduate Certificate, Quantitative Research Methods (Psychology), University of Connecticut
- DegreeM.S., Food Science (Sensory Science), Cornell University
- DegreeB.S., Food Science, Cornell University
Dr. John E. Hayes studies food choice in a biobehavioral framework by integrating traditional sensory science methods with behavioral genetics to understand biological factors that may cause individuals to like and consume some foods but not others. Dr. Hayes is also interested in using sensory science methods to increase the user acceptability of various drug delivery systems. He teaches courses in fundamentals of sensory science and ingestive behavior.
Helene Hopfer, Ph.D.
- DegreePostdoc, Wine Sensory Science & Flavor Chemistry, UC Davis
- DegreePh.D., Chemistry, Graz University of Technology
- DegreeM.S., Polymer Science & Engineering, University of Leoben
- DegreeB.S., Polymer Science & Engineering, University of Leoben
Dr. Helene Hopfer's work focuses on the human-food interface. She studies how food composition and structure affect human perception and food choice and combines sensory and consumer science with analytical chemistry, instrumental analysis, and multivariate statistics to elucidate the impact of production, processing, storage, and presentation on perception. Dr. Hopfer is also interested in improving flavor of plant products by linking sensory science to the breeding process more effectively. She teaches courses in data analysis (Sensometrics) and chemical methods of food analysis.
Sarah V. Kirkmeyer, Ph.D.
- DegreePh.D., Food Science, Rutgers University
- DegreeMBA, Marketing and Finance, Miami University
- DegreeM.S., Foods and Nutrition, Purdue University
- DegreeB.S., Foods and Nutrition, Purdue University
Dr. Sarah V. Kirkmeyer’s focus is on consumer insights and sensory evaluation for new product innovation, leveraging qualitative, quantitative, and hybrid consumer research; sensory methods including descriptive, discrimination, and affective research; and advanced analytics. She combines her educational background with years of experience in industry with global consumer product companies, the flavor and fragrance industry, and market research across a variety of food and non-food categories. Dr. Kirkmeyer is the Senior Manager of User Research at Kroger and is conducting consumer perception research at Penn State together with teaching FDSC 516 Consumer Insights.