Faculty

Dr. Brett Christenson is a clinical assistant professor of marketing in the Smeal College of Business. He joined the faculty at Penn State in 2020 after receiving his Ph.D., with a focus on consumer behavior, from the University of Alabama. Prior to this, he worked as a lecturer at Baylor University. Dr. Christenson completed his MBA at the University of Texas at Dallas and his B.B.A. in sports strategy and sales at Baylor University. He has taught courses on consumer behavior, digital marketing, advertising, sports marketing, international marketing, and supply chain.

Dr. Christenson’s research focuses on consumer behavior and the effects of sensory elements, like music and sound, on consumer choices. He specializes in experimental design methods using technology including sound design, virtual reality, and field environments. His work has been published in the Journal of Retailing, Industrial Marketing Management, and the International Journal of Human-Computer Interaction. Prior to academia, Dr. Christenson worked for ReachLocal, a digital marketing agency, as both a data analyst and a campaign manager, running digital marketing campaigns for small- and medium-sized businesses in the northeast U.S. He also worked in the sports industry as both a corporate and inside sales representative for teams in the NHL and MLS.

Dr. Jennifer Eury is a clinical assistant professor of management and organization at the Smeal College of Business, and an affiliate faculty member in the Rock Ethics Institute at Penn State. She teaches courses in ethical leadership, leadership and change in organizations, and management and organization. Her research focuses on individuals’ and organizations’ responses to identity threat, and organizational culture, specifically how culture can foster integrity and ethical behavior.

Shanti Greene, a marketing instructor, leads the data science and engineering efforts for a research and development group within Deloitte Risk and Financial Advisory. His team is developing a Platform as a Service (PaaS), Software as a Service (SaaS), and Managed Services product suite that provides businesses insights into key performance metrics. Shanti has shared his marketing analytics expertise consulting for Sears Roebuck and GEICO Direct and instructing at the University of Connecticut and Elon University.

Dr. Chelsea Hammond is a clinical assistant professor of marketing and program director of the online marketing analytics certificate. Prior to joining the Penn State Smeal College of Business, she spent more than a decade in the market research and marketing analytics industry, where she helped the world's most iconic and well-known brands leverage data to drive business success.

Dr. J. Andrew Petersen is an associate professor of marketing in the Smeal College of Business, and program director of the online Marketing Analytics and Insights master’s degree. His research interests include measuring and maximizing customer/donor lifetime value (CLV/DLV) and customer/donor equity, managing customer product return behavior, measuring the value of word-of- mouth, selling and sales management, and linking marketing metrics to financial performance. His research has been published in many top academic journals including Journal of Marketing, Journal of Marketing Research, Harvard Business Review, MIT Sloan Management Review, and The Wall Street Journal.

Dr. Arvind Rangaswamy is Anchel Professor of Marketing at the Smeal College of Business. His research is focused on methods and models to improve the efficiency and effectiveness of marketing using information technologies. He has published numerous professional articles on marketing analytics and online marketing in top academic journals. He has consulted for many companies, and is a principal and co-founder of DecisionPro, Inc.