Master of Marketing in Marketing Analytics and Insights Webinar

Dr. J. Andrew Petersen is an associate professor of marketing in the Smeal College of Business and program director of the online marketing analytics and insights master’s degree. His research interests include measuring and maximizing customer/donor lifetime value (CLV/DLV) and customer/donor equity, managing customer product return behavior, measuring the value of word-of-mouth, selling and sales management, and linking marketing metrics to financial performance. His research has been published in many top academic journals, including Journal of Marketing, Journal of Marketing Research, Harvard Business Review, MIT Sloan Management Review, and The Wall Street Journal.

Michelle Rockower, a Smeal management and organization alumnus, joined the Penn State Smeal College of Business in 2017. She has assisted with the launch of 17 new online graduate business programs. As managing director, Michelle oversees all of the administrative and operational aspects of the online specialty programs.