For admission to the Graduate School, an applicant must hold either (1) a baccalaureate degree from a regionally accredited U.S. institution or (2) a tertiary (postsecondary) degree that is deemed comparable to a four-year bachelor's degree from a regionally accredited U.S. institution. This degree must be from an officially recognized degree-granting institution in the country in which it operates.
What You Need
Applications are submitted electronically and include a nonrefundable application fee. Applicants who are in the military qualify for an application fee waiver. Contact us to request the military fee waiver code. You will need to upload the following items as part of your application:
Official transcripts from each institution attended, regardless of the number of credits or semesters completed. Transcripts not in English must be accompanied by a certified translation. Penn State alumni do not need to request transcripts for credits earned at Penn State, but must list Penn State as part of your academic history. If you are admitted, you will be asked to send an additional official transcript. You will receive instructions at that time.
GPA and Test Scores — Baccalaureate degree with a 3.0 minimum undergraduate GPA (or equivalent). No GRE/GMAT scores are required.
English Proficiency — The language of instruction at Penn State is English. With some exceptions, international applicants must take and submit scores for the Test of English as a Foreign Language (TOEFL) or International English Language Testing System (IELTS). Minimum test scores and exceptions are found in the English Proficiency section on the Graduate School's "Requirements for Graduate Admission" page. Visit the TOEFL website for testing information. Penn State's institutional code is 2660.
References (2) — You will need to initiate the process through the online application by entering the names and email addresses of two references. Upon submission of your application, an email will be sent to the recommender requesting that they complete a brief online recommendation regarding your potential for success in an online graduate program. Please inform your references that they must submit the form in order for your application to be complete.
Statement of Purpose — Describe how your professional experience and goals align with the Master’s in Marketing Analytics and Insights. Please do not exceed 500 words.
Vita or Résumé — A listing of your professional experience. Upload to the online application.
Start Your Application
You can begin your online application at any time. Your progress within the online application system will be saved as you go, allowing you to return at any point as you gather additional information and required materials.
- Choose Enrollment Type: "Degree Admission"
- Choose "WORLD CAMPUS" as the campus
- Choose "Marketing Analytics and Insights" as the degree
Checking Your Status
You can check the status of your application by using the same login information established for the online application form.
Given the scale of data used in the data analytics program and the continuous advances in tools and platforms used in data science, students are urged to check individual course technical requirements vigilantly. At a minimum, students will need a PC that runs Windows 7 or higher with 5GB of RAM and 250GB of free space on the hard drive. Mac OS machines are not compatible for most courses in the program and are not recommended.