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Master's in
Corporate Innovation and Entrepreneurship

Courses

The 33-credit Master's in Corporate Innovation and Entrepreneurship (CIENT) is a highly customizable interdisciplinary program that allows you to earn graduate certificates while pursuing your master’s degree online.

As a Penn State World Campus student, you can schedule courses in order to complete the program at your own pace. Your courses are primarily asynchronous — meaning you are not required to attend online classes at a specific time. Most courses, however, will include a voluntary synchronous component to allow you the opportunity to interact with professors and peers virtually weekly or bi-weekly.

Your education will blend self-study with peer-to-peer interaction over an online learning network. You'll complete weekly assignments, readings, discussions, and occasional group work, as well as exams and other activities designed to enhance your learning outcomes, all at times that are most convenient for you.

The program is structured into four distinct areas:

  1. Required courses
  2. Final capstone course
  3. Primary concentration
  4. Secondary concentration

At least 18 credits must be at the 500 or 800 level, with at least 6 at the 500 level. Depending on course availability, you can complete the program in as little as five semesters of study, or spread out the courses to suit your personal responsibilities and work commitments.

Core Courses (12 credits)

Upon request, a Graduate Certificate in Corporate Innovation and Entrepreneurship will be awarded to students who complete ENTR 502, ENTR 810, ENTR 820, and MBADM 531 and submit a graduate certificate application.

  • 3
    credits

    Focuses on the process of launching a new venture, in a corporate setting or as a new start-up, including identifying a problem or market opportunity, developing business models, forming a team, financing, analyzing markets, assessing the competitive environment, and planning to acquire leadership talent.

  • 3
    credits

    Surveys emerging trends and disruptors in technology and industry that create new markets and influence decision-making, product development, business models, and business practices associated with innovation.

  • 3
    credits

    Explores the methods used to foster innovation and entrepreneurship in a corporate setting, with a special emphasis on how organizations foster creativity, innovation, and new venture creation.

  • 3
    credits

    Understanding, exploring, and applying innovation-related concepts, principles, and practices to corporate environments involved with new venture creation and other contexts.

Capstone Experience (3 credits)

  • 3
    credits

    This course is designed to allow students to integrate, synthesize, and apply what they have learned in prior courses, and gain further insight into two major drivers of business success, innovation, and entrepreneurship.

    • Prerequisites

      ENTR 502, ENTR 810, ENTR 820

Primary Concentration (9 credits)

Students in the CIENT program have the flexibility to choose a concentration in either business management foundations or engineering innovation foundations.

Business Management Foundation (select 9 credits)

Elective courses for those who aspire to a more business-facing role.

  • 3
    credits

    Focuses on the development and application of business architecture as a holistic discipline that produces a common understanding of the organization that is used to align strategic objectives and tactical initiatives.

  • 3
    credits

    Emphasizes identity issues that are critical to understanding individual and collective processes in organizational life.

  • 3
    credits

    Integrating multiple functional business areas to resolve global business problems and improve organizational performance.

  • 3
    credits

    Accounting rules, practices, and applications that characterize the accounting presentations that for-profit organizations provide to the public.

  • 3
    credits

    Overview of human behavior in organizations, and implications for managing and leading individuals, teams, and organizations.

  • 3
    credits

    Application of techniques available to aid managers in sound financial decision making.

  • 3
    credits

    Examines strategic issues in marketing, including analysis, planning, and implementation; gain hands-on experience in taking control of an enterprise operation involving marketing, production, and financial decision-making at both the strategic and tactical levels.

Engineering Innovation Foundations (9 credits)

Elective courses for those who aspire to a more technical leadership role.

  • 3
    credits

    Traditional and contemporary leadership theory is analyzed to determine effective strategies for leading projects and innovation within an engineering context.

  • 3
    credits

    Explores cultural differences and impact on business practices and team dynamics working on virtual project teams with global partner universities.

  • 3
    credits

    Develop competencies for leading new product/process development or participating in corporate spinouts using entrepreneurial skills within a corporation.

Secondary Concentration (9 credits) 

The secondary concentration allows you to drill down into a specialty area to consider how the principles of corporate innovation may be applied. To ensure student success, some secondary concentrations have prerequisite course and/or work experience requirements in order to gain entrance. These requirements have been established to ensure students have the necessary foundational knowledge prior to entering the concentration. Please refer to the concentration selections below for further details.

Completion of a secondary concentration may lead to an additional graduate certificate. Some graduate certificates will require you to take an extra course outside of the 33 credits needed for the master's degree.

Accounting Foundations (select 9 credits)

If MBADM 811 is completed in the primary concentration, ACCTG 812, 813, and 814 must be completed for the secondary concentration.

  • 3
    credits

    Accounting rules, practices, and applications that characterize the accounting presentations that for-profit organizations provide to the public.

  • 3
    credits

    Introduction to U.S. federal income tax, covering the basics of taxation of individuals, corporations, flow-through entities, and property transactions.

    • Prerequisite

      MBADM 811

  • 3
    credits

    Principles of the risk-based approach to the audit of financial statements, with special focus on financial information systems.

    • Prerequisite

      MBADM 811

  • 3
    credits

    Examination of the internal organizational accounting procedures that establish accountability within organizations.

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Business Analytics (9 credits)

Because key concepts build from one course to the next, please plan to start with BAN 830, follow with 840, and finish with 550. Prerequisite includes previous work experience and/or academic background with statistics. Please contact the program for further information at [email protected].

  • 3
    credits

    Explores the use of descriptive analytics concepts, tools, and techniques throughout a wide range of business scenarios and problems.

  • 3
    credits

    Explores the use of predictive analytics tools and techniques throughout a wide range of business scenarios and problems; includes a subset of methods such as neural networks, machine learning, social media analytics, and more.

  • 3
    credits

    Development of methods for prescriptive analytics with a focus on business supply side decisions and risk mitigation.

    • Prerequisite

      BAN 840

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Business Architecture (9 credits)

Three credits for this requirement must be selected from a pre-determined list maintained by the program. Please contact the program for course options at [email protected].

  • 3
    credits

    Focuses on the development and application of business architecture as a holistic discipline that produces a common understanding of the organization that is used to align strategic objectives and tactical initiatives.

  • 3
    credits

    Explores the use and effectiveness of architectural modeling to describe an organization and examines model-based products as tools to support, influence, and enable organization planning and decision-making.

    • Prerequisite

      BA 809

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Business Sustainability Strategy (9 credits)

  • 3
    credits

    An overview of the economic, social, and environmental drivers of the transformation to sustainable business models and practices; identification of best practices and frameworks for assessing organizational engagement with sustainability; development of a strategic sustainability plan.

  • 3
    credits

    Addresses the managerial challenge of strategy implementation, particularly by examining the organizational elements that must be drawn into line to support a strategy, as well as the immense difficulties of changing an organization. Relies on two overarching frameworks: a model of organizational alignment and a model for managing the change process.

  • 3
    credits

    Introduction to new business models and sustainable design principles for reinventing products and services to drive business value while reducing environmental and social impact, sourcing raw materials and working effectively with suppliers to safeguard labor and human rights and protect and restore natural resources, and managing total cost and risk. Special focus on circular economy strategies and closed loop supply chains.

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General Management (select 9 credits)

Students pursuing the General Management concentration may select from a list of online courses in consultation with their academic adviser. For an updated list of courses, please contact [email protected].

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Management Consulting (9 credits)

Three credits for this requirements must be selected from a pre-determined list maintained by the program. Please contact the program for course options at [email protected].

  • 3
    credits

    Provides an understanding of key issues, concepts, and methodologies associated with business transformation and management consulting; helps students identify and define organization problems, highlight pain points, map workflows, explore business models, investigate strategic alignment, develop recommendations, present business cases, and deliver prototype solutions.

  • 3
    credits

    Explores the methods and tools commonly used in the practice of management consulting and is intended for students interested in working in this field or working in organizations that hire management consultants.

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Marketing Analytics (select 9 credits)

Prerequisite includes previous work experience and/or academic background in marketing fundamentals. Please contact the program for further information at [email protected].

  • 3
    credits

    Principles of applied marketing analytics, including marketing data sources, data quality, software, and fundamentals of statistics. Special focus on translating data into meaningful business insights and strategy.

  • 3
    credits

    Introduction to data analytics for evaluating digital marketing communication, including assessment of mobile, website, and online shopper experiences; evaluation of digital campaigns, social media monitoring, and media mix modeling.

  • 3
    credits

    Examination of data analytics to strategically drive targeting, acquiring, developing relationships with, and retaining customers.

    • Prerequisite

      MKTG 811

  • 3
    credits

    Review of analytics addressing key marketing challenges, including brand positioning and differentiation, pricing and product strategy, brand equity, and customer satisfaction.

    • Prerequisite

      MKTG 811

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Negotiation and Influence (9 credits)

  • 3
    credits

    Delivers an overview of the difference between traditional (distributive) bargaining and interest-based (or integrative) negotiations; learn to identify their own and others' interests, to create and claim value, and to craft constructive agreements for all parties.

  • 3
    credits

    Introduces the theory and practice of negotiation in a variety of settings, with specific emphasis on multiparty context; the course will allow students to develop these skills experientially and to understand negotiation in useful analytical frameworks.

    • Prerequisite

      BA 805

  • 3
    credits

    Aims to provide students with a toolkit that will allow them to diagnose individual and organizational source of power and influence as well as an array of tactics by which power and influence are wielded.

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Real Estate Law and Valuation (9 credits)

  • 1
    credit

    Provides an overview of real estate evaluation and risk analysis, property rights and regulations, and financial real estate evaluation.

  • 2
    credits

    Covers principles, strategies, and techniques of negotiation with multiple parties involved in commercial real estate transactions, along with how to create financially viable agreements.

  • 3
    credits

    Explores economic theories of valuation applied to real estate as a guide to business decisions. Also covers understanding of real estate value, how to measure it, and its application to the real estate marketplace.

  • 3
    credits

    Analyzes contemporary law applicable to various types of ownership interests and rights, methods of transferring ownership, and use of real property. 

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Strategic Leadership (9 credits)

  • 3
    credits

    Presents a senior executive perspective on the key opportunities and challenges faced by business leaders; includes discussions on the changing context for setting strategy and leading organizations in an evolving business environment.

  • 3
    credits

    Emphasizes identity issues that are critical to understanding individual and collective processes in organizational life.

  • 3
    credits

    Addresses the managerial challenge of strategy implementation, particularly by examining the organizational elements that must be drawn into line to support a strategy, as well as the immense difficulties of changing an organization. Relies on two overarching frameworks: a model of organizational alignment and a model for managing the change process.

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Supply Chain Management (select 9 credits)

Three (3) credits must come from SCM 800. Students can choose how to fulfill the remaining six (6) credits with the courses in this section. 

  • 3
    credits

    Introduction to the core concepts of the strategic supply chain management framework, including process orientation, a systems viewpoint, intra-frim coordination, and extended enterprise collaboration.

  • 3
    credits

    Performance metrics used in supply chain management, both within the enterprise and across the extended enterprise.

    • Prerequisite or concurrent

      SCM 800

  • 3
    credits

    Selecting, evaluating, and determining the nature of relationships with suppliers from the buyer's perspective within the context of industry and market knowledge. Additionally, understanding ethical conduct in business organizations.

    • Prerequisite

      SCM 800

  • 3
    credits

    Best principles and practices for production management as well as tools and models for demand forecasting and inventory management, particularly as it relates to the fulfillment of demand for finished goods.

    • Prerequisite

      SCM 800

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Supply Chain Risk Management (select 9 credits)

  • 3
    credits

    Studies foundations of cybersecurity and the threats it aims to prevent.

  • 3
    credits

    This course examines the fundamental elements of crisis, disaster, risk, and emergency management.

    IST 803 should be taken prior to IST 564.

  • 3
    credits

    Introduction to the core concepts of the strategic supply chain management framework, including process orientation, a systems viewpoint, intra-frim coordination, and extended enterprise collaboration.

  • 3
    credits

    Explores how to identify, assess, and implement strategies and tactics for managing supply chain risk by building and maintaining resiliency in the supply chain.

    • Prerequisite

      SCM 800

Elective courses and/or concentrations may change or be added to address evolving trends in the industry, current student feedback, and/or fluctuations in demand. For the most updated list of approved electives, please contact our program office directly at [email protected].

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Optional Global Immersion Experience

This learning experience is designed to enhance your ability to communicate cross-culturally, adapt to evolving business environments, and manage some of the key risks and benefits of operating on a global scale. The Global Immersion trip may include visits to corporate headquarters and manufacturing facilities, as well as meetings with executives and government officials to learn about international business from those experiencing it firsthand in the country you are visiting.

The Global Immersion trip and corresponding course(s) will be offered each spring. Please note that course work is required both before and after the trip. Online students may pursue the Global Immersion experience/courses in one of two ways:

  • Option 1: Take BA 836 for 1 credit in a spring semester. The 1-credit course will include the trip and associated pre/post-work. BA 836 would be an additional credit on top of the 33 required to graduate.
  • Option 2: Take BA 836 for 1 credit AND BA 835 for 2 credits during spring semester. Together, the 3 credits will involve more extensive course work in this subject area and will include the trip. The 3 combined credits for BA 835 and 836 may replace one 3-credit program elective course with approval. Please contact the program office with any questions.

We aim to have enough students across programs to allow students to choose from 3–4 locations each spring. Past trips for the full-time and executive students have included Johannesburg, South Africa; Shanghai, China; Prague, Czech Republic; and Santiago, Chile. The trip choices will be made by the program faculty directors based on global business climate and corporate and alumni relationships that will allow for the most fruitful experience. Please contact the program office for more details, including fee structure, upcoming dates, and locations. Please note that students pay course tuition as well as an additional trip fee to participate in the Global Immersion experience.

Course Availability

If you're ready to see when your courses will be offered, visit our public LionPATH course search (opens in new window) to start planning ahead.

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