Courses

Course List - Master's in Corporate Innovation and Entrepreneurship 

Core Curriculum (12 credits)*

Required Courses

Title	Abbreviation	Description	Credits
Corporate Innovation and Entrepreneurship	MBADM 531	Understanding, exploring, and applying innovation-related concepts, principles, and practices to corporate environments involved with new venture creation and other contexts.	3 credits
Business Modeling and New Venture Creation	ENTR 502	Focuses on the process of launching a new venture, in a corporate setting or as a new startup, including identifying a problem or market opportunity, developing business models, forming a team, financing, analyzing markets, assessing the competitive environment, and planning to acquire leadership talent.	3 credits
Emerging Trends, Technology, and Innovation	ENTR 810	Surveys emerging trends and disruptors in technology and industry that create new markets and influence decision making, product development, business models, and business practices associated with innovation.	3 credits
Corporate Innovation Strategies and Entrepreneurial Methods	ENTR 820	Explores the methods used to foster innovation and entrepreneurship in a corporate setting, with a special emphasis on how organizations foster creativity, innovation, and new venture creation.	3 credits

*Upon request, a CIENT certificate of achievement will be awarded to students who complete MBADM 531, ENTR 502, ENTR 810, and 820, and submit a graduate certificate application.

Capstone Experience (3 required credits)

Title	Abbreviation	Description	Credits
Entrepreneurial Business Planning and Strategy Execution (Capstone Experience)	ENTR 830	This course is designed to allow students to integrate, synthesize, and apply what they have learned in prior courses, and gain further insight into two major drivers of business success, innovation, and entrepreneurship. Prerequisites:  ENTR 502, 810, and 820	3 credits

Primary Concentration (9 credits)

Students in the CIENT program have the flexibility to choose a concentration in either business management foundations or engineering innovation foundations.

Elective courses for those who aspire to a more business-facing role.

Business Management Foundation (Select 9 credits)

Title	Abbreviation	Description	Credits
Strategic Business Architecture	BA 809	Provides a concentrated and comprehensive approach to the practice of business architecture; focuses on business motivations, business operations and business analysis frameworks, and related networks that link these aspects of the enterprise together.	3 credits
Executive Leadership	BA 888	Emphasizes identity issues that are critical to understanding individual and collective processes in organizational life.	3 credits
Managing and Leading People in Organizations	MBADM 816	Overview of human behavior in organizations, and implications for managing and leading individuals, teams, and organizations.	3 credits
Global Strategic Management	MBADM 571	Integrating multiple functional business areas to resolve global business problems and improve organizational performance.	3 credits
Financial Management	MBADM 820	Application of techniques available to aid managers in sound financial decision making.	3 credits
Financial Accounting	MBADM 811	Accounting rules, practices, and applications that characterize the accounting presentations that for-profit organizations provide to the public.	3 credits
Marketing in a Global Environment	MBADM 821	Examines strategic issues in marketing, including analysis, planning, and implementation; gain hands-on experience in taking control of an enterprise operation involving marketing, production, and financial decision making at both the strategic and tactical levels.	3 credits

Elective courses for those who aspire to a more technical leadership role.

Engineering Innovation Foundations (9 credits)

Title	Abbreviation	Description	Credits
Engineering Leadership for Corporate Innovation	ENGR 501	Traditional and contemporary leadership theory is analyzed to determine effective strategies for leading projects and innovation within an engineering context.	3 credits
Engineering Across Cultures and Nations	ENGR 802	Explores cultural differences and impact on business practices and team dynamics working on virtual project teams with global partner universities.	3 credits
Engineering Product Innovation	ENGR 804	Develop competencies for leading new product/process development or participating in corporate spin-outs using entrepreneurial skills within a corporation.	3 credits

Secondary Concentration (9 credits) 

The secondary concentration allows you to drill down into a specialty area to consider how the principles of corporate innovation may be applied. To ensure student success, some secondary concentrations have prerequisite course and/or work experience requirements in order to gain entrance. These requirements have been established to ensure students have the foundational knowledge prior to entering the concentration. Please refer to the concentration selections below for further details.

Completion of a secondary concentration may lead to an additional certificate of achievement. Some graduate certificates will require you to take an extra course outside of the 33 credits needed for the Master's Degree.

Accounting Foundations (9 credits)**

Title	Abbreviation	Description	Credits
Financial Accounting	MBADM 811	Accounting rules, practices, and applications that characterize the accounting presentations that for-profit organizations provide to the public.	3 credits
Taxation	ACCTG 812	Introduction to U.S. federal income tax, covering the basics of taxation of individuals, corporations, flow-through entities and property transactions.  Prerequisite: MBADM 811	3 credits
Auditing	ACCTG 813	Principles of the risk-based approach to the audit of financial statements, with special focus on financial information systems. Prerequisite: MBADM 811	3 credits
Managerial Accounting	ACCTG 814	Examination of the internal organizational accounting procedures that establish accountability within organizations.	3 credits

**If MBADM 811 is completed in the primary concentration, ACCTG 812, 813, and 814 must be completed for the secondary concentration.

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Business Analytics (9 credits)†

Title	Abbreviation	Description	Credits
Descriptive Analytics for Business	BAN 830	Explores the use of descriptive analytics concepts, tools, and techniques throughout a wide range of business scenarios and problems.	3 credits
Predictive Analytics for Business	BAN 840	Explores the use of predictive analytics tools and techniques throughout a wide range of business scenarios and problems; includes a subset of methods such as neural networks, machine learning, social media analytics, and more.	3 credits
Prescriptive Analytics	BAN 550	Development of methods for prescriptive analytics with a focus on business supply side decisions and risk mitigation. Prerequisite: BAN 840	3 credits

†Because key concepts build from one course to the next, please plan to start with BAN 830, follow with 840, and finish with 550. Prerequisite includes previous work experience and/or academic background with statistics. Please contact the program for further information at [email protected]eal.psu.edu.

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Business Architecture (9 credits)

Title	Abbreviation	Description	Credits
Strategic Business Architecture	BA 809	Provides a concentrated and comprehensive approach to the practice of business architecture; focuses on business motivations, business operations and business analysis frameworks, and related networks that link these aspects of the enterprise together.	3 credits
Enterprise Modeling	EA 873	Explores the use and effectiveness of architectural modeling to describe an organization and examines model-based products as tools to support, influence, and enable organization planning and decision-making. Prerequisite: BA 809	3 credits
Choose from a pre-determined list maintained by the program	TBD	Please contact the program for course options at [email protected]	3 credits

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Business Sustainability Strategy (9 credits)

Title	Abbreviation	Description	Credits
Sustainability Strategy Development	MGMT 811	An overview of the economic, social and environmental drivers of the transformation to sustainable business models and practices; identification of best practices and frameworks for assessing organizational engagement with sustainability; development of a strategic sustainability plan.	3 credits
Strategy Implementation and Organizational Change	MGMT 831	This course addresses the managerial challenge of strategy implementation, particularly by examining the organizational elements that must be drawn into line to support a strategy, as well as the immense difficulties of changing an organization. Accordingly, the course relies on two overarching frameworks. The first is a model of organizational alignment; the second is a model for managing the change process.	3 credits
Sustainable Supply Chain Management	SCM 813	Introduction to new business models and sustainable design principles for reinventing products and services to drive business value while reducing environmental and social impact, sourcing raw materials and working effectively with suppliers to safeguard labor and human rights, protect and restore natural resources, while reducing total cost and risk. Special focus on circular economy strategies and closed loop supply chains.	3 credits

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General Management (Select 9 credits)

Course Information
Students pursuing the General Management concentration may select from a list of online courses in consultation with their academic adviser. For an updated list of courses, please contact [email protected].

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Management Consulting (9 credits)

Title	Abbreviation	Description	Credits
Business Transformation Consulting	MGMT 880	Provides an understanding of key issues, concepts, and methodologies associated with business transformation and management consulting; Helps students identify and define organization problems, highlight pain points, map work flows, explore business models, investigate strategic alignment, develop recommendations, present business cases, and deliver prototype solutions.	3 credits
Management Consulting Methods and Practice	MGMT 885	Explores the methods and tools commonly used in the practice of management consulting and is intended for students interested in working in this field or working in organizations that hire management consultants.	3 credits
Choose from a pre-determined list maintained by the program	TBD	Please contact the program for course options at [email protected].	3 credits

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Marketing Analytics (Select 9 credits)***

Title	Abbreviation	Description	Credits
Driving Business Success with Marketing Analytics	MKTG 811	Principles of applied marketing analytics, including marketing data sources, data quality, software, and fundamentals of statistics. Special focus on translating data into meaningful business insights and strategy.	3 credits
Evaluating Marketing Communications in the Digital World	MKTG 812	Introduction to data analytics for evaluating digital marketing communication, including assessment of mobile, website, and online shopper experiences; evaluation of digital campaigns, social media monitoring, and media mix modeling.	3 credits
Data-Driven Customer Acquisition and Retention	MKTG 813	Examination of data analytics to strategically drive targeting, acquiring, developing relationships with, and retaining customers. Prerequisite: MKTG 811	3 credits
Analytics for Brand Management and Customer Experience	MKTG 814	Review of analytics addressing key marketing challenges, including brand positioning and differentiation, pricing and product strategy, brand equity, and customer satisfaction. Prerequisite: MKTG 811	3 credits

***Prerequisite includes previous work experience and/or academic background in marketing fundamentals. Please contact the program for further information at [email protected].

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Negotiation and Influence (9 credits)

Title	Abbreviation	Description	Credits
Negotiation Theory and Skills	BA 805	Delivers an overview of the difference between traditional (distributive) bargaining and interest-based (or integrative) negotiations; learn to identify their own and others' interests, to create and claim value, and to craft constructive agreements for all parties.	3 credits
Complex Negotiations	MGMT 821	Introduces the theory and practice of negotiation in a variety of settings, with specific emphasis on multiparty context; the course will allow students to develop these skills experientially and to understand negotiation in useful analytical frameworks. Prerequisites: BA 805	3 credits
Power and Influence	MGMT 565	Aims to provide students with a toolkit that will allow them to diagnose individual and organizational source of power and influence, as well as an array of tactics by which power and influence are wielded.	3 credits

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Strategic Leadership (9 credits)

Title	Abbreviation	Description	Credits
Strategic Leadership	BA 865	Presents a senior executive perspective on the key opportunities and challenges faced by business leaders; includes discussions on the changing context for setting strategy and leading organizations in an evolving business environment.	3 credits
Strategic Leading and Identity	BA 888	Emphasizes identity issues that are critical to understanding individual and collective processes in organizational life.	3 credits
Strategy Implementation and Organizational Change	MGMT 831	This course addresses the managerial challenge of strategy implementation, particularly by examining the organizational elements that must be drawn into line to support a strategy, as well as the immense difficulties of changing an organization. Accordingly, the course relies on two overarching frameworks. The first is a model of organizational alignment; the second is a model for managing the change process.	3 credits

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Supply Chain Management (Select 9 credits)

Title	Abbreviation	Description	Credits
Supply Chain Management*	SCM 800	Introduction to the core concepts of the strategic supply chain management framework, including process orientation, a systems viewpoint, intra-firm coordination, and extended enterprise collaboration.	3 credits, required
Supply Chain Performance Metrics and Financial Analysis	SCM 801	Performance metrics used in supply chain management, both within the enterprise and across the extended enterprise. Prerequisite or Concurrent: SCM 800	3 credit
Supply Management	SCM 822	An overview of the strategic role that supply management has in effective supply, demand, and value chain operations. Prerequisite: SCM 800	3 credits
Operations Management and Demand Fulfillment	SCM 842	Planning strategies for managing manufacturing and service operations within supply chains. Prerequisite: SCM 800	3 credits

*Three (3) credits must come from SCM 800. Students can choose how to fulfill the remaining six (6) credits with the courses above. 

Elective courses and/or concentration may change or be added to address evolving trends in the industry, current student feedback, and/or fluctuations in demand. For the most updated list of approved electives, please contact our program office directly at [email protected].

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Optional Global Immersion Experience

This learning experience is designed to enhance your ability to communicate cross-culturally, adapt to evolving business environments, and manage some of the key risks and benefits of operating on a global scale. The Global Immersion trip may include visits to corporate headquarters and manufacturing facilities, as well as meetings with executives and government officials to learn about international business from those experiencing it firsthand in the country you are visiting.

The Global Immersion trip and corresponding course(s) will be offered each spring.* Please note that course work is required both before and after the trip. Online students may pursue the Global Immersion experience/courses in one of two ways:

• Option 1: Take BA 836 for 1 credit in a spring semester. The 1-credit course will include the trip and associated pre/post-work. BA 836 would be an additional credit on top of the 33 required to graduate.
• Option 2: Take BA 836 for 1 credit AND BA 835 for 2 credits during spring semester. Together, the 3 credits will involve more extensive course work in this subject area than just the 1 credit alone and will include the trip. The 3 combined credits for BA 835 and 836 may replace one 3-credit program elective course with approval. Please contact the program office with any questions.

We aim to have enough students across programs to allow students to choose from 3–4 locations each spring. Past trips for the full-time and executive students have included Johannesburg, South Africa; Shanghai, China; Prague, Czech Republic; and Santiago, Chile. The trip choices will be made by the program faculty directors based on global business climate, and corporate and alumni relationships, that will allow for the most fruitful experience. Please contact the program office for more details, including fee structure, upcoming dates, and locations. Please note that students pay course tuition as well as an additional trip fee to participate in the Global Immersion experience.