Through the curriculum of the 9-credit online business analytics certificate, you can learn to explore and analyze large data sets to support data-driven business decisions through the complete spectrum of analytics activities: descriptive (what happened), diagnostic (why it happened), predictive (what will happen), and prescriptive (what should happen).
Each course is offered in only one semester and all students must begin in the fall semester. By taking the three courses in sequential order, beginning with BAN 530, you will complete the required coursework to earn the certificate within a year.
Course List - Graduate Certificate in Business Analytics
|Business Strategies for Data Analytics||BAN 530||
Data analytics problem-solving strategies applied to a real-world business context.
|Marketing Analytics||BAN 540||
Systematic and analytical approaches to marketing decision making within modern day enterprises.
|Prescriptive Analytics for Business||BAN 550||
Development of methods for prescriptive analytics with a focus on business supply side decisions and risk mitigation.
Prerequisite: BAN 540
* Because key concepts build from one course to the next, please plan to start with BAN 530, follow with 540, and finish with 550.
See course start and end periods and semesters offered on the Penn State World Campus student resources website.