Dave Wozniak, a Penn State faculty member with decades of leadership experience in advertising and brand management, has been named the inaugural Donald P. Bellisario Career Advancement Professor.
Wozniak, a Penn State alumnus and most recently vice president of advertising and partnerships at Lincoln Financial Group, joined the Donald P. Bellisario College of Communications in the spring of 2019. His background includes broad experience in all aspects of advertising, branding, integrated communications, and sports marketing on both the client and agency sides of the business.
In addition to courses at the University Park campus, Wozniak teaches courses for the online Bachelor of Arts in Strategic Communications, bringing relevant experience and a strong professional network to the program.
Career advancement professorships are designed to support promising faculty members who are new to their academic rank in teaching, outreach, and professional development.
The professorship is named for Bellisario, the Distinguished Alumnus who provided a $30 million gift to the University in 2017.
“Being named a Bellisario professor is truly humbling. I especially look forward to partnering with my colleagues within the Bellisario College in doing great work that helps enrich the academic and practical experiences for our students and prepare them for the ever-changing landscape of the advertising industry,” Wozniak said. “And I’m deeply appreciative of the opportunity to return to Penn State. This is the place that helped launch my career, and it now provides me a chance to pay it forward.”
The designation of Wozniak for the Bellisario professorship will enhance Penn State’s already strong reputation in advertising, public relations, and strategic communication, said Marie Hardin, the dean of the Bellisario College.
“Besides his decades of experience and network, Dave brings a strong commitment to teaching. Already, he’s making a difference with our students,” she said.
Prior to his arrival at Penn State, Wozniak served as vice president of advertising and corporate partnerships for Lincoln Financial Group. During his 15-year tenure at Lincoln Financial, he was responsible for a wide array of initiatives that were designed to build a strong Lincoln Financial Group brand, including strategy development, consumer and business-to-business advertising programs, content and social media strategy, corporate identity management, and brand communications program integration across the Lincoln enterprise.
He was also responsible for overseeing Lincoln’s long, successful partnership with the Philadelphia Eagles, including the development of experiential programs as the naming rights partner for Lincoln Financial Field. Under his leadership, several of Lincoln’s campaigns have been recognized for communications excellence.
Wozniak also served as director of advertising at the Principal Financial Group in Des Moines, Iowa, from 1998–2003. Previously, he spent 10 years at N.W. Ayer & Partners in Detroit, where he was the account director on the General Motors brand advertising program. He was also the advertising manager at Barnett Banks of Florida Inc.
Find out more about the Bachelor of Arts in Strategic Communications.