Program Summary

Credits Required

12

Tuition per Credit

$1,046
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An Online Credential for the High-performance Modern Marketer

Data-driven marketing is critical to success in today's competitive business environment. Now more than ever, companies are drowning in data; they need guidance on how to extract and analyze it to drive product development, new market expansion, customer loyalty, and marketing innovation.

The 12-credit Graduate Certificate in Marketing Analytics can give you the skills to evaluate meaningful metrics, and then successfully communicate how to leverage data for future growth. This program is intended to help marketers and market researchers become more data-savvy and use analytics to strategically support the business.

The Penn State Difference

This program is AACSB Accredited

This graduate certificate is developed by the internationally ranked Penn State Smeal College of Business. As a student in this program, you will be taught by experienced Penn State faculty with hands-on working knowledge of relevant and contemporary analytical tools. The Smeal College of Business also carries the elite AACSB accreditation, an honor reserved for the top 5% of business schools worldwide.

Your Online Marketing Analytics Curriculum

This accelerated four-course program is designed to be asynchronous, so you won't be required to log in at a specific time each week and you can complete assignments at your preferred pace over the course of several days. You will also have opportunities to engage with other students in your course, helping you gain a network of classmates who share your professional interests.

This online graduate certificate allows you to simultaneously gain graduate credit and a highly valued skill set in today's data-driven business environment. If you are looking for a broader or more in-depth course of study to supplement the Graduate Certificate in Marketing Analytics, consider the Master's in Marketing Analytics and InsightsMaster of Professional Studies in Data Analytics - Marketing Analytics Option, or the Penn State Online MBA with the marketing analytics concentration. Select courses from your marketing analytics certificate are embedded into these master's programs and may be applied toward the degree, should you apply and be accepted.

Leverage Your Skills and Knowledge in a Number of Fields

As a student, you can learn to translate data into meaningful insights to address fundamental marketing challenges, specifically in the areas of:

  • customer acquisition, management, and retention
  • brand evaluation and management
  • product and pricing assessment
  • digital marketing communications
  • social media influence
  • customer experience and satisfaction

The program will also provide valuable context and applications for both business-to-business and business-to-consumer markets.

Information for Military and Veterans

Are you a member of the military, a veteran, or a military spouse? Please visit our military website for additional information regarding financial aid, transfer credits, or application instructions.