Faculty

Ph.D., Marketing, Consumer Behavior, University of Alabama
MBA, Marketing, University of Texas at Dallas
B.B.A., Sports Strategy and Sales, Baylor University

Dr. Brett Christenson is a clinical assistant professor of marketing in the Smeal College of Business. He joined the faculty at Penn State in 2020 after receiving his Ph.D., with a focus on consumer behavior, from the University of Alabama. Prior to this, he worked as a lecturer at Baylor University. Dr. Christenson completed his MBA at the University of Texas at Dallas and his B.B.A. in sports strategy and sales at Baylor University. He has taught courses on consumer behavior, digital marketing, advertising, sports marketing, international marketing, and supply chain.

Dr. Christenson’s research focuses on consumer behavior and the effects of sensory elements, like music and sound, on consumer choices. He specializes in experimental design methods using technology including sound design, virtual reality, and field environments. His work has been published in the Journal of Retailing, Industrial Marketing Management, and the International Journal of Human-Computer Interaction. Prior to academia, Dr. Christenson worked for ReachLocal, a digital marketing agency, as both a data analyst and a campaign manager, running digital marketing campaigns for small- and medium-sized businesses in the northeast U.S. He also worked in the sports industry as both a corporate and inside sales representative for teams in the NHL and MLS.

Master of Information and Data Science, University of California, Berkeley
B.A., Psychology, University of Hartford
B.S., Computer Science, Case Western Reserve University

Shanti Greene, a marketing instructor, leads the data science and engineering efforts for a research and development group within Deloitte Risk and Financial Advisory. His team is developing a Platform as a Service (PaaS), Software as a Service (SaaS), and Managed Services product suite that provides businesses insights into key performance metrics. Shanti has shared his marketing analytics expertise consulting for Sears Roebuck and GEICO Direct and instructing at the University of Connecticut and Elon University.

Ph.D., Communication Science, University of Connecticut
M.L.S., Southern Connecticut State University
B.A., English, Philosophy (Double Major), University of Connecticut

Dr. Chelsea Hammond is a clinical assistant professor of marketing, and program director of the online Marketing Analytics Certificate. Prior to joining the Penn State Smeal College of Business, she spent more than a decade in the market research and marketing analytics industry, where she helped the world's most iconic and well-known brands leverage data to drive business success.

Ph.D., Business Administration (Marketing), University of Connecticut
B.A., (with Honors), Economics, University of North Carolina at Chapel Hill

Dr. J. Andrew Petersen is an associate professor of marketing in the Smeal College of Business, and program director of the online Marketing Analytics and Insights master’s degree. His research interests include measuring and maximizing customer/donor lifetime value (CLV/DLV) and customer/donor equity, managing customer product return behavior, measuring the value of word-of- mouth, selling and sales management, and linking marketing metrics to financial performance. His research has been published in many top academic journals including Journal of MarketingJournal of Marketing ResearchHarvard Business ReviewMIT Sloan Management Review, and The Wall Street Journal.