Master of Information and Data Science, University of California, Berkeley
B.A., Psychology, University of Hartford
B.S., Computer Science, Case Western Reserve University
Shanti Greene, a marketing instructor, leads the data science and engineering efforts for a research and development group within Deloitte Risk and Financial Advisory. His team is developing a Platform as a Service (PaaS), Software as a Service (SaaS), and Managed Services product suite that provides businesses insights into key performance metrics. Shanti has shared his marketing analytics expertise consulting for Sears Roebuck and GEICO Direct and instructing at the University of Connecticut and Elon University.
Ph.D., Communication Science, University of Connecticut
M.L.S., Southern Connecticut State University
B.A., English, Philosophy (Double major), University of Connecticut
Dr. Chelsea Hammond is a clinical assistant professor of marketing and program director of the online Marketing Analytics Certificate. Prior to joining Penn State's Smeal College of Business, she spent more than a decade in the market research and marketing analytics industry where she helped the world's most iconic and well-known brands leverage data to drive business success.
J. Andrew Petersen
Ph.D., Business Administration (Marketing), University of Connecticut
B.A., (with Honors), Economics, University of North Carolina at Chapel Hill
Dr. J. Andrew Petersen is an associate professor of marketing in the Smeal College of Business. His research interests include measuring and maximizing customer/donor lifetime value (CLV/DLV) and customer/donor equity, managing customer product return behavior, measuring the value of word-of- mouth, selling and sales management, and linking marketing metrics to financial performance. His research has been published in many top academic journals including Journal of Marketing, Journal of Marketing Research, Harvard Business Review, MIT Sloan Management Review, and The Wall Street Journal.