Penn State's 12-credit online Graduate Certificate in Marketing Analytics consists of four required courses designed to help you identify the marketing challenge, translate it into data science, and then interpret data results in ways meaningful and actionable for business success. Students in the program can complete this online certificate in as little as 12 months.
Courses are structured to allow you to complete assignments when and where it's most convenient for you. While courses are autonomous, you will have the opportunity to interact and engage with fellow classmates through integrated experiences. This peer-to-peer interaction enhances your learning experience while strengthening your professional network on a global scale.
Required Courses (12 credits)
Transferring Credits to the Online MBA
If you wish to apply marketing analytics certificate credits to the Online MBA, please be advised that three (3) out of the four (4) courses in the certificate will transfer as concentration electives (MKTG 812, 813, and 814). MTKG 811 will not transfer if you start the certificate and then apply to the Online MBA. Students starting with the Online MBA will have MKTG 811 waived. For additional questions, please contact [email protected].
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