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Event Details

Master's in Marketing Analytics and Insights Webinar

June 15, 2022 / 12:00 pm (EDT) 1:00 pm (EDT)

The Master’s in Marketing Analytics and Insights empowers today’s marketer by helping them embrace technology and analytics tools to maximize their organization’s marketing investment.

Join the faculty and staff from the highly ranked Penn State Smeal College of Business for a presentation followed by a live Q&A about the Marketing Analytics and Insights master's degree program. Don’t miss this opportunity to discover how you can best position yourself for success as an online Marketing Analytics applicant. 

Register for the webinar to learn about:

  • the curriculum, data collection, and analytical tools you will experience in the program
  • the convenience and flexibility you can expect from this top-ranked program
  • the admissions process

Dr. J. Andrew Petersen is an associate professor of marketing in the Smeal College of Business and program director of the online marketing analytics and insights master’s degree. His research interests include measuring and maximizing customer/donor lifetime value (CLV/DLV) and customer/donor equity, managing customer product return behavior, measuring the value of word-of-mouth, selling and sales management, and linking marketing metrics to financial performance. His research has been published in many top academic journals, including Journal of MarketingJournal of Marketing ResearchHarvard Business ReviewMIT Sloan Management Review, and The Wall Street Journal.


Dr. Chelsea Hammond is a clinical assistant professor of marketing and program director of the online marketing analytics certificate. Prior to joining the Penn State Smeal College of Business, she spent more than a decade in the market research and marketing analytics industry, where she helped the world's most iconic and well-known brands leverage data to drive business success.

Register for the webinar


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