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AACSB–Accredited
Penn State’s bachelor’s and master’s programs are offered by AACSB–accredited business schools, an honor reserved for the top 5% of business schools worldwide.
20+ Years
Penn State World Campus has been a leader in online education for more than two decades. Grounded in a tradition of quality since 1855, a degree from Penn State means something.

Undergraduate Marketing Program

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Jump-start your career by earning a Penn State Bachelor of Science in Marketing. You can acquire the knowledge and skills needed to develop and implement marketing plans while cultivating a holistic understanding of how marketing engages with other business disciplines.

Graduate Marketing Programs

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Advance your career with a Master’s in Marketing Analytics and Insights. You can gain a deep understanding of contemporary analytical tools as well as the critical thinking skills needed to leverage data to make strategic marketing decisions. You can even earn a Graduate Certificate in Marketing Analytics along the way.

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Marketing (Bachelor of Science)
Apply by March 15 to start May 13
Learn to apply consumer behavior science to market research and strategy with this AACSB–accredited online degree program that blends traditional marketing with new and innovative industry methods in exciting course work.
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Marketing Analytics (Graduate Certificate)
Apply by July 20 to start August 26
Gain the core knowledge necessary to make data-driven marketing decisions. This online certificate program is ideal for marketing professionals and market researchers who wish to become more data-savvy and use digital analytics to strategically support a business.
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Marketing Analytics and Insights (Master’s Degree)
Apply by April 15 to start May 13
Learn to leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. This online master's degree program can help you articulate marketing's return-on-investment to stakeholders across your organization.
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Maximum Flexibility — Designed for Working Adults

  • Online platform allows you to study whenever, wherever
  • Complete weekly assignments at your own pace
  • Choose from multiple start dates each year
  • Freedom to take a semester off

More than 50 Online Business Programs Available

Whether you are changing careers or aiming to advance in your current position, Penn State World Campus likely has the credential you need to make your next move. Explore all business programs.

Clemence Chapeaux

Penn State has such a great reputation. They excel at making this program about us, wanting us to grow in our career, and making it as easy as possible for us to be able to take this on and keep doing our regular lives.

Clemence Chapeaux

We Are Penn State Online

This is the real Penn State. You will take courses with curriculum developed by the same professors who teach on campus. You can expect the same caliber of academic quality that you associate with Penn State.

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