Choose a Data Analytics Program to Complement Your Existing Skill Set

Whichever online data analytics program you choose, you can learn to solve business problems based on statistical techniques used to understand big data with descriptive, diagnostic, prescriptive, and predictive analytics. You will also explore data mining processes used to evaluate system informatics for data modeling, monitoring, pattern recognition, and control.

Earn a Data Analytics Master's Degree Online

Data Analytics (Master of Professional Studies)
Learn to use database designs and big-data management techniques to solve business problems at large-scale organizations. This program draws upon the resources and faculty of several Penn State colleges and academic departments so you can benefit from diverse perspectives and real-world experience.
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Data Analytics – Business Analytics Option (Master of Professional Studies)
Build a practical skill set that can help you support data-driven business decisions. The business analytics option focuses on preparing students for positions such as business analyst and analytic system designer.
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Data Analytics – Marketing Analytics Option (Master of Professional Studies)
Gain practical, hands-on experience with statistical software and database solutions. The marketing analytics option focuses on using data analysis techniques to solve today's complex marketing challenges.
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Marketing Analytics and Insights (Master’s Degree)
Learn to leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. Students in this program learn by doing and will be challenged to use real data sets to solve marketing challenges.
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Give Online Learning a Try with a Graduate Certificate

Pursue one of these graduate certificates as a stand-alone credential, or use it as a stepping stone toward the Data Analytics master’s degree, should you apply and be accepted into the program.

Business Analytics (Graduate Certificate)
Develop the quantitative and managerial skills needed to analyze complex data sets and support data-driven business decisions. This program provides a practical approach to deploying analytics in the areas of marketing, supply chain management, operations, and risk management.
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Marketing Analytics (Graduate Certificate)
Learn to use data to drive product development, new market expansion, customer loyalty, and marketing innovation. This program is ideal for marketing professionals and market researchers who wish to become more data-savvy and use analytics to strategically support the business.
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