MarketingOnline Degree and Certificate Programs

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Convenient classes delivered online allow you to balance course work with your career.

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Apply quickly to a graduate degree or certificate with no requirement to submit GMAT scores.

4MarketingDegrees and Certificates

Degrees

MarketingBachelor of Science
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Learn to apply consumer behavior science to market research and strategy with this AACSB–accredited online degree program that blends traditional marketing with new and innovative industry methods in exciting course work.
  • 100% Online
  • Apply by June 30 to start August 24
  • 120 Credits $638/$685 per credit
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Marketing Analytics and InsightsMaster’s Degree
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Learn to leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. This online master's degree program can help you articulate marketing's return-on-investment to stakeholders across your organization.
  • 100% Online
  • Apply by July 20 to start August 24
  • 30 Credits $1,078 per credit
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Certificates

Business-to-Business MarketingGraduate Certificate
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Prepare for a rewarding career in B2B marketing in this 9-credit, online business-to-business marketing graduate certificate. You can gain an understanding of essentials including value creation and delivery, B2B marketing strategy, marketing analytics, new product development, and more.
  • 100% Online
  • Apply by July 20 to start August 24
  • 9 Credits $1,078 per credit
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Marketing AnalyticsGraduate Certificate
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Gain the core knowledge necessary to make data-driven marketing decisions. This online certificate program is ideal for marketing professionals and market researchers who wish to become more data-savvy and use digital analytics to strategically support a business.
  • 100% Online
  • Apply by July 20 to start August 24
  • 12 Credits $1,078 per credit
View Certificate

Bachelor's Degrees

MarketingBachelor of Science
View Degree
Learn to apply consumer behavior science to market research and strategy with this AACSB–accredited online degree program that blends traditional marketing with new and innovative industry methods in exciting course work.
  • 100% Online
  • Apply by June 30 to start August 24
  • 120 Credits $638/$685 per credit
View Degree

Master's Degrees

Marketing Analytics and InsightsMaster’s Degree
View Degree
Learn to leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. This online master's degree program can help you articulate marketing's return-on-investment to stakeholders across your organization.
  • 100% Online
  • Apply by July 20 to start August 24
  • 30 Credits $1,078 per credit
View Degree

Graduate Certificates

Business-to-Business MarketingGraduate Certificate
View Certificate
Prepare for a rewarding career in B2B marketing in this 9-credit, online business-to-business marketing graduate certificate. You can gain an understanding of essentials including value creation and delivery, B2B marketing strategy, marketing analytics, new product development, and more.
  • 100% Online
  • Apply by July 20 to start August 24
  • 9 Credits $1,078 per credit
View Certificate
Marketing AnalyticsGraduate Certificate
View Certificate
Gain the core knowledge necessary to make data-driven marketing decisions. This online certificate program is ideal for marketing professionals and market researchers who wish to become more data-savvy and use digital analytics to strategically support a business.
  • 100% Online
  • Apply by July 20 to start August 24
  • 12 Credits $1,078 per credit
View Certificate

AACSB Accredited

This program is AACSB Accredited

Marketing degrees and certifications originate from AACSB-accredited institutions, an honor reserved for the top 5% of business schools worldwide.

Earn Certificates While Working Toward Your Master’s Degree

A figure walking on a path that includes a certificate part of the way through their progress

As an online Penn State student, you can further specialize your knowledge and earn graduate certificates while you work toward your master’s degree in marketing analytics. It’s a great way to quickly add valuable credentials to your résumé and gain new skills. This embedded design allows you to add graduate certificates in marketing analytics and business-to-business marketing to your résumé even before you complete the master’s degree — with little to no additional cost.

Earn a Degree Aligned with Your Marketing Career Goals

With a marketing degree from Penn State, you can customize your experience to your career goals by gaining specialized knowledge through diverse electives in both the graduate and undergraduate programs.

You also have the opportunity to earn additional marketing certificates while pursuing a graduate degree.

Many with a degree in marketing or marketing analytics pursue or advance in careers as:

  • marketing managers
  • market research analysts
  • digital marketing strategists
  • SEO strategists
  • sales managers
  • public relations specialists

Jobs in advertising, promotions, marketing management, and market research are available in numerous corporate, government, and nonprofit industries. The Bureau of Labor Statistics reports a 6–7% increase expected in positions related to these occupations through 2034.

Why Choose an Online Marketing Degree from Penn State World Campus?

Set your own pace — Access your course work anytime, anywhere. Our online programs are designed to accommodate your busy lifestyle so you can learn on your schedule.

Study with expert faculty — Learn from engaging and experienced faculty with real-world corporate marketing experience.

Be supported by a team dedicated to your success — Benefit from academic advisers, career services, library resources, and technical support that can help you every step of the way.

Earn a degree from a trusted institution — Penn State World Campus has been a leader in online education for more than two decades. The diploma you earn will be identical to one earned by a student on campus.

Nationally Recognized

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Select graduate business programs are highly ranked by U.S. News & World Report.

Nationally Recognized

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Our online bachelor's degree program in business is ranked in the top 5 by U.S. News & World Report.

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Students in the marketing analytics graduate program will have an opportunity to learn from faculty with leading-edge expertise in marketing analytics. In this program, we expose students to real-world, data-driven marketing challenges. Students are encouraged to use their own work experiences and the analytical tools they learn throughout the program to solve these challenges. Upon graduation, students should possess a highly sought-after skill set, which can give them an opportunity to be successful in the marketplace.
— Dr. J. Andrew Petersen, Associate Professor of Marketing, Penn State Smeal College of Business