This program can be completed entirely online and incorporates the contemporary principles of marketing analytics with the theories and methodologies associated with data science.
Courses are structured to allow you to complete assignments when and where it's most convenient for you. While courses are autonomous, you will have the opportunity to interact and engage with fellow classmates through integrated experiences. This peer-to-peer interaction enhances your learning experience while strengthening your professional network on a global scale.
You will take 9 credits in the program's core courses, 9 credits specific to the marketing analytics option, and 9 credits of electives in consultation with your program adviser. You will then complete your studies with the 3-credit culminating capstone experience.
Required Courses (9 credits)
Marketing Analytics Option Required Courses (9 credits)
Electives (select 9 credits)
Culminating Capstone Experience (3 credits)
All students will complete their program of study with the capstone course to give students an opportunity to apply their knowledge of the theories, methods, processes, and tools of data analytics, learned throughout their program, in a culminating and summative experience.
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