This program can be completed entirely online and incorporates the contemporary principles of marketing analytics with the theories and methodologies associated with data science.
Degree Requirements (30 credits)
- 9 data analytics core credits
- 9 marketing analytics option credits
- 9 elective credits
- 3 capstone credits
Courses are structured to allow you to complete assignments when and where it's most convenient for you. While courses are autonomous, you will have the opportunity to interact and engage with fellow classmates through integrated experiences. This peer-to-peer interaction enhances your learning experience while strengthening your professional network on a global scale.