Choose a Data Analytics Program to Complement Your Existing Skillset
Penn State World Campus offers several options for you to deepen your knowledge in data analytics. You can pursue an online Master of Professional Studies in Data Analytics, a unique 30-credit degree that you can tailor to complement your particular expertise. Or, you can focus on completing the 9-credit online Graduate Certificate in Business Analytics to add a highly sought-after credential to your résumé.
No matter which data analytics program you choose, you can learn to solve business problems based on statistical techniques used to understand big data with descriptive, diagnostic, prescriptive, and predictive analytics. In addition, you will be exposed to the data mining processes used to evaluate system informatics for data modeling, monitoring, pattern recognition, and control. Choose from the following programs:
Master's in Data Analytics – Base Program
The base program focuses on data collection, storage, and data management. You can learn how large-scale data management systems work for storing, organizing, and querying big data sets, both relational and NoSQL. Become proficient in data mining techniques for big data, through the use of high performance database technologies.
Master's in Data Analytics – Business Analytics Option
In this option, your courses will focus on the data analytics used to optimize big data in data-driven business decisions. Learn how to leverage your organization's competitive advantage through data analytics in support of such business initiatives as product design, analysis of social influence and attribution, market segmentation, and forecasting. Through the courses in this option, you can gain confidence to explain the interpretation of your analysis to managers and executives to inform key strategies for your company.
Graduate Certificate in Business Analytics
This certificate enables you to develop the quantitative and managerial skills for exploring and analyzing large or complex data sets to support data-driven business decisions. The curriculum builds on the basic analytic concepts and techniques that professionals are expected to have, and provides a practical approach to deploying these analytic skills and capabilities in various areas of business such as marketing, supply chains, operations, forensics, and risk management.