Course List - Bachelor of Arts in Advertising/Public Relations - Strategic Communications Option
A student enrolled in this major must receive a grade of C or better in all courses required for the major.
| Common requirements for the major (14 credits) | ||
| COMM 160 | Basic News Writing Skills Grammar, punctuation, spelling, and word usage skills required of journalists. |
1 credit |
| ECON 102 | Introductory Microeconomic Analysis and Policy Methods of economic analysis and their use; price determination; theory of the firm; distribution. |
3 credits |
| PSYCH 100 | Introductory Psychology Introduction to general psychology; principles of human behavior and their applications. |
3 credits |
| STAT 200 | Elementary Statistics Descriptive statistics, frequency distributions, probability, binomial and normal distributions, statistical inference, linear regression, and correlation. |
4 credits |
| Choose any 3 credits from the courses below: | ||
| COMM 180 | Survey of Electronic Media and Telecommunications The development of electronic media and telecommunications, emphasizing social, economic, political and global impact. |
3 credits |
| COMM 190 | Gaming and Interactive Media Introduction to business and social aspects of interactive media, videogame, and simulations industries. |
3 credits |
| COMM 205 | Women, Minorities, and the Media Analysis of historical, economic, legal, political, and social implications of the relationship between women, minorities, and the mass media. |
3 credits |
| Strategic Communications option credits (21 credits) | ||
| COMM 260W | News Writing and Reporting News and news values; legal and ethical problems of reporting; writing and reporting news for the mass media. Prerequisite: ENGL 015 or ENGL 050; COMM 160; third-semester standing and typing proficiency |
3 credits |
| COMM 428A | Principles of Strategic Communications Various media and communications methods that comprise modern integrated marketing campaigns. |
3 credits |
| COMM 428B | Strategic Communications Law Analysis of laws and regulations affecting online advertising and strategic communications. Prerequisite: COMM 428A and permission of the program |
3 credits |
| COMM 428C | Strategic Communications in a Global Environment Framework for applying public relations and advertising tools across media platforms and across cultures. |
3 credits |
| COMM 428D | Research and Analytics Online research methods for strategic communication, including web analytics, online surveys, online interviews, and content analysis. |
3 credits |
| COMM 428E | Social Media Strategies Social media theory, tools and best practices to prepare students for current and future use of social media. |
3 credits |
| Choose any of the 3 credits below: | ||
| COMM 403 | Law of Mass Communications Nature and theories of law; the Supreme Court and press freedom; legal problems of the mass media. |
3 credits |
| COMM 405 | Political Economy of Communications Structure and functions of American and other mass communications systems and their relationship to political and economic systems. |
3 credits |
| COMM 409 | News Media Ethics Ethical problems in the practice of journalism; principal public criticisms of news media; case study approach. |
3 credits |
| COMM 412 | Sports, Media and Society Sport and media relationship in American culture. |
3 credits |
| COMM 419 | World Media Systems Comparative study of modern media systems of mass communications in selected foreign countries. |
3 credits |
| COMM 495 | Internship Supervised practicum with newspapers, broadcasting stations, public relations, and advertising agencies. |
3 credits |
| Bachelor of Arts Degree Requirements (24 credits) 3 of these 24 credits may be from the requirements for the major, General Education, or electives. |
|
| Foreign Language (If foreign language proficiency is demonstrated by examination, these 0–12 credits may be completed from the electives) |
12 credits |
| Humanities, Social and Behavioral Sciences, Arts, Natural Sciences, Quantification | 9 credits |
| Other Cultures | 3 credits |
| General Education: 45 credits (10 credits are included in the requirements for the major) |
||
| Arts – GA | 6 credits | |
| Humanities – GH | 6 credits | |
| Health and Physical Activity – GHA | 3 credits | |
| Natural Sciences – GN | 9 credits | |
| Social and Behavioral Sciences – GS | 6 credits | |
| Writing and Speaking – GWS | 9 credits | |
| Quantification – GQ | 6 credits | |
| Electives (26 credits) |